Just as it's been for Facebook
, mobile's proving a game changer for Twitter
, the microblogging service that's home to over 200 million active users
. In light of this, research firm eMarketer bumped its forecast for Twitter's ad revenue to $582.8 in 2013 before nearing $1 billion next year. That's up from $288.3 million in 2012 and $139.5 million 2011.
More than half of Twitter's ad dollars -- about 53 percent -- will come from mobile advertising this year, eMarketer says. What's so remarkable about that figure is that Twitter generated virtually nothing from mobile ad revenue in 2011.
Image Source: Flickr (Michigan Municipal League)
These figures make it seem likely Twitter will go down the path of an initial public offering (IPO), which some analysts believe will happen next year. After watching Facebook's share price fail to live up the hype, Twitter need not be in such a rush, especially with what the near future will bring in terms of ad revenue.
"Advertising on mobile devices will be where Twitter sees the most incremental growth over the next two years. By 2015, Twitter is expected to pull in $1.33 billion in worldwide ad revenue, more than 60 percent of which will come from mobile advertising," eMarketer says.
There's the potential for much more, too. As it is, most of Twitter's ad revenue comes from the U.S. market, roughly 83 percent.