The New York Times announced an application for BlackBerry
that will allow readers to view current news and information directly from
their handhelds. The app formats content for optimal viewing and navigation on
BlackBerry smartphone screens. It also offers automatic synchronization via Wi-Fi
or a cellular network and
the ability to store articles for offline reading.
Initially, the NYTimes BlackBerry application is available
for the following BlackBerry smartphone models: the BlackBerry Tour, the
BlackBerry Storm, the Blackberry Bold, and the 8900-Curve 2. Readers with other
models should use the Times' mobile site, which is accessible at http://www.mobile.nytimes.com
“Mobile continues to be a very popular way for Times readers
to access our content,” said Marc Frons, chief technology officer, digital
operations, The New York Times Company. “With this new application for
BlackBerry smartphones, we are offering BlackBerry users with the latest models
a faster, more dynamic and more personalized experience for reading
up-to-the-minute news, analysis and opinion from NYTimes.com.”
The application is available for free at www.nytimes.com/bbap
. Key features
- Offline reading – access stored and saved content while airplane mode is activated and in areas without cellular network coverage.
- Simple navigation – view articles and pictures quickly.
- Customization options – specify favorite sections, set synching frequency and adjust font size to customize the experience.
- Save and Share – save articles on the smartphone or share articles via e-mail and SMS text.
And by the way, we have the HotHardware.com iPhone app coming to the app store very soon as well, so there. Android is next!