Happy holidays! Doubly so if you're Target! The reason why? The mega
retailer just announced that they will be selling Apple iPhone
this Christmas, with sales to begin on November 7. This is big for both Target
. The holiday season always leads to skyrocketing phone
sales, and chances are many holiday shoppers will end up in Target for
one gift or another. And having the iPhone front and center is likely to
lead to quite a few impulse buys.
Starting next week, the iPhone 4 will be available in 846 Target stores
that Target Mobile centers, and if you're not ready to invest in the
latest model, the iPhone 3GS will also be available for even less. So
now you can find the iPhone in AT&T stores, Walmart stores, Apple
stores and soon, Target stores. Talk about dominating the sales
channels. Also, if you're planning on buying an iPhone this winter, Target may not be a bad place to go. Users can get activated in-store, and chances are the crowds will be less here compared to retail Apple shops.
Target Offers iPhone at Stores Beginning November 7th
MINNEAPOLIS (November 1, 2010) – Today Target® announced that it will carry the iPhone in 846 stores that include Target Mobile centers beginning Nov. 7, 2010. Just in time for the holidays, Target guests can select from the iPhone3GS or iPhone4 and receive quick in-store activation on the purchase of a new iPhone. Adding iPhone to Target Mobile centers is the latest offering to guests of the full mobile technology experience.
"At Target we continue to offer our guests the best in electronics so we’re happy to add iPhone to our Target Mobile offerings," said Mark Schindele, senior vice president, merchandising, Target. "With expert support from Target Mobile specialists and in-store activation, our guests will be able to leave the store with a new, working iPhone3GS or iPhone4 in-hand."
In addition to receiving the latest cell phones, accessories and data plans at Target Mobile centers, guests can utilize Target's Electronics Trade-In service which will allow guests to trade-in used cell phones, MP3 players, video games and more for credit towards any purchase at Target. Target Mobile centers are currently available in 846 Target locations nationwide and will be rolling out to most Target stores by mid-2011.
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,752 stores in 49 states nationwide and at Target.com. In addition, the company operates a credit card segment that offers branded proprietary credit card products. Since 1946, Target has given 5 percent of its income through community grants and programs; today, that giving equals more than $3 million a week. For more information about Target’s commitment to corporate responsibility, visit Target.com/hereforgood.