Survey Suggests Repairability of Electronics Gadgets Affects Brand Loyalty - HotHardware
Survey Suggests Repairability of Electronics Gadgets Affects Brand Loyalty

Survey Suggests Repairability of Electronics Gadgets Affects Brand Loyalty

Electronics break all the time, it happens. The question is, are you able to repair a broken gadget, assuming it's out of warranty? Some devices are a bear to service, like the Pebble Smartwatch, which the folks at iFixIt deemed damn near impossible to open up without destroying or at least compromising its waterproofing capabilities. That's just one example, but something hardware manufacturers should be conscious of is that easy-to-repair electronics are more likely to lead to repeat customers.

So suggests a new consumer survey by iFixIt. The repair site pinged over 13,200 users and asked them a variety of questions. One of the more interesting findings is that a whopping 95 percent indicated a successful repair makes them more likely to buy another product from the same manufacturer. That wouldn't mean a whole lot if repairability didn't play into the purchasing decision, but 93 percent said it's an important consideration when buying a new device.

Comfort Graph
Image Source: iFixIt

Granted iFixIt readers are likely ahead of the curve when it comes to do-it-yourself (DIY) repair, but it's perphaps eye-opening that nearly every single respondent would buy another device from the same manufacturer following a positive DIY repair experience.

Another interesting discovery is that users are most comfortable fixing a PC, which ranked higher than fixing a bike. The iPad ranked lowest on the comfort scale.
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What do they mean by fixing though? Just replacing a part or replacing a capacitor? That is a real question. And yes, heavily biased user base, so this study is worth less than ***. Ask anyone else and they just send it off for repair. I like fixing stuff too, but I do not touch mobile phones.

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It depends on what is broken. I don't have the equipment to micro-solder so trying to fix a broken connection on a motherboard is out of the question but switching parts isn't hard for phones/tablets/PCs/consoles. Only problem is they warranty is usually voided at that point so is it worth the DIY route for fixing those electronics assuming you still have a warranty on the product.

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You know something is wrong when you are more comfortable fixing your macintosh computer than your bike...

LOL!

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