Survey: Americans Prefer Convenient To "Green"
Don't lie - a new survey claims fewer than half of Americans would give up their iPods. Specifically, only 42 percent would be willing to, according to the study, conducted by The Shelton Group.
And Apple-haters shouldn't get too smug. iPod owners weren't even close to the worst offenders.
In answer to the question, "If you thought these things were harming the environment, which of the following would you be willing to give up?" merely 6 percent of those polled would have been willing to give up all the devices mentioned:
- iPod - 42 percent
- Dishwasher - 38 percent
- Microwave - 28 percent
- Cellular phone - 23 percent
- Air conditioning - 16 percent
- TV - 14 percent
- Computer - 8 percent
- Car - 7 percent
- None of the above - 24 percent
Interestingly, of the 1,006 people from across the country who were interviewed for the survey, a full 60 percent said they were looking for "greener products." Convenience and comfort still trump environmental concerns, though, as 38 percent put convenience first, 35 chose comfort and 26 percent said Mother Earth came first.
Shelton group describes itself on its website as "an advertising agency ... focused exclusively on motivating mainstream consumers to make sustainable choices" and conducts surveys four times a year.
The survey also found that only 7 percent of Americans believed companies went "green" out of true concern for the environment, but 35 percent still use company's own claims to determine if a product is, indeed, green."
Comments
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This shouldn't be a surprise to anyone. Where I live, the mafi... er, Waste Management, doesn't even have a recycling program. The only way to get people to go green is to make it just as convenient/cost-effective as the "traditional" option, or to make green the *only* option. |
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It took me a month and several frustrated phone calls just to get a recycling bin. Then it took me several more calls to figure out why they weren't picking up my materials. People are mostly uneducated about the state of the environment and many choose and like to remain ignorant because it is easy. It is my opinion that all schools, starting from elementary education levels should implement lessons that address issues like global warming, recycling, etc. just like kids learn math and science. And hopefully with that knowledge they will make better and more environmentally sound decisions in the future. |
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Well, I'm impressed by your persistence Wil22k. I think I will actually make a call tomorrow to see if I can't change things here. No. For ONCE I'm not being a sarcastic ***. |
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