Survey: 12% Of U.S. Households Own An E-Reader

Survey: 12% Of U.S. Households Own An E-Reader

Tuesday, June 28, 2011 - by Ray Willington
Has the e-reading revolution reached its natural end? Hard to say at this point, but the Kindle still feels as hot as ever, and the NOOK isn't doing too bad for itself, either. According to a new study, over 1 in 10 U.S. households has at least one e-reading device. That's actually fairly substantial. It's obviously nowhere near the amount of TVs or PCs hanging around, but for a product segment that really only hit the mainstream a few years ago, that's some serious traction.

According to the survey, which was conducted in April and May by the Pew Internet and American Life Project, that number is 3x the number of households that owned an e-reader just a year ago. Despite economic hardships, e-readers managed to grow significantly in popularity. Again, impressive. Of course, prices on these e-readers have fallen like a rock, and a ton of "no-name" brands have pushed on bargain-bin alternatives of their own.


Speaking of things "like" e-readers, ownership of tablet computers (yes, like the iPad) has doubled in the past year. So, the lesson here? People love mobile gadgets, and clearly, still love to read. Imagine that!
Via: AP | News Archive | Tags: Kindle, E-reader, erader
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By fat78 on Jun 28, 2011

I have found e readers very helpfull in studying. I still buy a physical copy of a book occasionally, but ebooks are much more convenient. Every one in my house uses the same amazon and barnes&nobles accout so were all able to share our books together on all of our devices (for amazon the limit is five devices, not sure about b&n). Used my kindle alot when i was studying for my comptia A+ and now using it to practice c++ (know barely anything about it atm but i have the summer to improve) by seting up amazon kindle on one computer display and doing the tutorials on my main display.

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By omegadraco on Jun 28, 2011

1 in 10 households is very substantial and at the price of the Kindle I am not surprised that it is the case. Now this does not take into consideration iOS and Android tablets that have e-reader software on them. Even my cellphone has the Amazon Kindle reader on it which I also don't think this study takes into consideration.

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By animatortom on Jun 28, 2011

I am perfectly happy being in the other 88%!

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By rrplay on Jun 28, 2011

house- hold stats at his time

1 cat = me

1 TV

e-book reader = 0

guess I am in the other 88%

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By ThunderBird on Jun 28, 2011

These devices beat the heck out of tons of paper books cluttering up the house.

If I were a book worm I would definitely look into getting one, but thankfully Hot Hardware and my PC is all I need for my reading.

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By omegadoom13 on Jun 28, 2011

I wish I had more time to relax with a book or e-reader but too busy at the moment... will consider one for Christmas or next year... oh well

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By HHGrrl on Jun 29, 2011

I wonder if you add in tablets with ereading capabilities how this stat changes. I know many people who have a tablet and use that in place of an ereader.

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