Study Says Almost Half Of Americans Use Social Networks
Not only are more people using social networking sites in general, but they're also using them more frequently. The study suggests that 30% of Americans with a social networking profile access the social networking Web site several times a day. One year ago, only 18% of the same group said they used the site multiple times a day.
"The use of social networking sites has expanded beyond younger consumers, with substantial numbers of Americans over the age of 35 now using social media," said Bill Rose, Senior Vice President of Marketing, Arbitron Inc.
"Social networking has become a part of mainstream media behavior," said Tom Webster, Vice President of Strategy and Marketing, Edison Research.
The study also found some interesting facts about Internet access, radio, and mobile phone use:
Key Findings about Radio and Digital Platforms:
- Nearly one in four Americans has listened to audio from an iPod or other MP3 player connected to a car stereo: Although consumers often have to deal with myriad adapters and other barriers to in-car listening, 54 percent of iPod/MP3 player owners have listened to their device in their car; this equates to 24 percent of all persons age 12 and older having listened to an iPod™, iPhone™ or other MP3 player while connected to a car stereo.
- Three in ten 12 to 24s are "very interested" in online radio in the car and on mobile devices: Among those age 12 to 24, 30 percent are "very interested" in listening to online radio in-car, while 28 percent are "very interested" in listening to online radio on mobile devices.
- Consumers say radio station Web sites are improved but TV and print sites are leading the local battle: Nearly half of people age 12 and older give credit to radio for improvements in their Web sites. Forty- eight percent say that radio station Web sites have gotten more interesting compared to 17 percent believing them to be worse or less interesting. However, monthly visitation to radio station Web sites (16 percent) among persons 12+ lags visitation to local TV and local newspaper Web sites.
- The Internet passes TV as most essential medium in Americans' lives: For the first time, more Americans say the Internet is "most essential" to their lives when given a choice along with television, radio, and newspapers; 42 percent chose the Internet as "most essential," with 37 percent selecting television, 14 percent choosing radio, and 5 percent said newspapers. While television still leads among those over the age of 45, Internet dominates among younger persons age 12 to 44.
- More than six in ten households with Internet access have a Wi-Fi network at home: Sixty-two percent of homes with Internet access have wireless network set-ups in their homes, more easily enabling the consumption of digital media in any room of their home, as more and more devices feature built-in Wi-Fi such as the new Apple iPad™.
- Texting has become a daily activity for nearly half of all mobile phone owners: Nearly half of mobile phone owners (45 percent) age 12 and older text multiple times a day. Three quarters of teens (75 percent) and persons age 18 to 24 (76 percent) text multiple times a day compared with nearly two thirds (63 percent) of 25 to 34s; and four in ten (42 percent) 35 to 44s and 45 to 54s (37 percent).
- Broadband access has
leveled and growth has stabilized for some digital platforms: Growth of
residential broadband has leveled off, with 84 percent of homes with Internet
access having broadband connections. The slower growth of residential broadband
is associated with little year over year change in weekly usage of online radio
(17 percent) and online video (29 percent). The study suggests that
expanded use of use of mobile devices and in-car Internet may spark the next
wave of growth.
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I'm kinda like Stan from the Last South Park. Just leave me out of it That episod was funny, since my freind is working on Tron2 I am on Facebook, and a few business networks. But I never see myself using Twitter. |
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The only social network i use is facebook. Twotter is useless and thats the two main networks i know/remember. :) im not shocked by this though |
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I have accounts on a few social networks but I am inactive as of now. I'm working on something really important. |
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Yeah... I predict Inspector is going to win it. He has alot of Spear time |
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LOL i have only been on here for a 1-2 hours this past 2 week due to sports practice and school work. when i am home i got nothing better to do then read HH Taylor, what u working on? is it related to these social networks? :D |
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LOL i have only been on here for a 1-2 hours this past 2 week due to sports practice and school work. when i am home i got nothing better to do then read HH Taylor, what u working on? is it related to these social networks? :D |
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I'll admit that I whore social networking sites. I still have my myspace account from like 5 year ago, but of course I never use it anymore because it's worthless to me. I rarely visit here though, I just don't seem to have time for it. |
Nah, it's a hip-hop album. Call me crazy but I wanna be a rapper and rap and stuff. |
Inspector:
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Social networking sites have ruined a lot of things...especially the meaning of friendship. Ex-friends of mine try to peer pressure me into facebook. I quit using it since it just made people lazier to socialize. If people want to contact me, they will call or leave a detailed message...not leave a lazy electronic post-it.
I rarely visit here though, I just don't seem to have time for it. Flattery will get you nowhere, Marius. I have seen you posting like crazy since this contest began...lol.
LOL i have only been on here for a 1-2 hours this past 2 week due to
sports practice and school work. when i am home i got nothing better to
do then read HH Same to you as well, Inspector..lol. |
lol.|
At least for me, I think social networking sites have improved my connection with friends, even if it is just a little bit. I made a few friends that were exchange students from Japan. Now that they graduated and moved back to Japan, I can't just call them up and chat. Facebook is great so that it lets us keep up with what each other is doing at our own leisure. I check Facebook when I have time and I find out that he got hired at so-and-so company and I just comment on it. It is important enough to post it and have a small chat about it but not important enough to make an international call. I think this works for me on a smaller level too with friends that are still somewhat local to me. I would like to let them know what is going on in my life but I don't want to call them up and tell them an hour plus long story. My friends can read about it in their free time. I also don't need an instant response. This also depends on the content for me. If it is something important like business or relationship problems, I would want to talk in person or at least on the phone. There are different levels of communication and each has its own place. Though of course there are people who abuse things like their Facebook/Twitter and posts EVERYTHING as if they were writing a minute-by-minute documentary of their lives. But for the most part, I think that each form of communication has its pros and cons; they work well in different situations; and are here to stay. It isn't like texting has made e-mailing obsolete. |
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Ahah! I'm glad someone caught on. I really enjoy coming here and tuning in on all the great tech news.
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I have a myspace/facebook account only because my friends kept harassing me to make one. I rarely log on and if I do it's just to check my messages.
What I do use often is youtube and twitter.
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Interesting reading. Here's something I found on College humor on Social Network math.
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Hey DigitalDD,
How did you get the image embedded into the thread?
I tried it earlier and it didn't show, just those little [X] Boxes!
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The Images I linked are hosted on http://imgur.com I just copy/pasted the direct links to the images into the From URL section under insert media. If you use the message board specific links, the ones with the and tags they don't work on these forums for some reason. You can also upload the images you want to embed here and use the From Site option under Insert Media. Also direct linking from some sites is forbidden so its good to download the images and use a reliable imagehost, I've had very good luck with imgur.com myself a lot of the other imagehosts like tinypic.com and imagehost.org tend to pull stuff down very quickly. but the imgur stuff stays there for months.
I hope this helps you any anyone else having trouble linking images.
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It does, Thanks :)
I don't like to use image hosts, so I just I am stuck on that side of it. I just went ahead and uploaded some pics to the HH site, so I figure I will post them there. I have not tried to put them into the threads yet, But I am sure it might work from there. They probably do it, so they can make sure the property right are tagged to each specific user. |
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