The first official biography for Apple
CEO Steve Jobs
, one which has both his blessing and cooperation, has a new name. The publisher, Simon & Shuster, liked the name "iSteve: The Book of Jobs." The author had a different opinion.
In reality, so did the family of the author, Walter Isaacson. He was already never quite sure about the title, which looked snarky to us, and his wife and daughter seemed to agree. They thought it was "cutesy."
And now Isaacson has persuaded his publisher to go with something simpler and not snarky at all. Some (like us) might call it boring: Steve Jobs: A Biography
. Only the title has been revised; the release date hasn't changed and is still March 6, 2012.
The book is available for pre-order from numerous sites, including Barnes and Noble (linked), which still has the new title but an old mocked up image (since the jacket apparently hasn't been designed yet).
Isaacson, 58, and in addition to being the former Chairman and CEO of CNN, he was also the Managing Editor of TIME (its top post). He was also appointed by President Barack Obama to be the Chairman of the Broadcasting Board of Governors, which runs Voice of America, Radio Free Europe, and the other international broadcasts of the U.S. government.
Isaacson has written three other biographies, including Kissinger: A Biography (1992), Benjamin Franklin: An American Life (2003) and Einstein: His Life and Universe (2007).