has sold a flip-styled BlackBerry
phone before, but it's still a
rare find in the company's family. Usually, they stick to the form
factor that most are familiar with: solid front devices with half of the
front being the display, and the other half being the QWERTY keyboard.
But some folks just need the flip form factor, yet don't want to stray
from the legendary BlackBerry operating system, push e-mail and
The BlackBerry Style 9670 features a compact, flip form factor that
could easily be overlooked as some other phone at a glance. But be
assured, it's a BlackBerry. The phone is launching exclusively on Sprint
in the U.S., and it is the first BlackBerry to ship with BB OS 6 since
the Torch (and the first overall with this design). Even though it's a
flip, it still supports BBM and has built-in GPS, video recording,
Wi-Fi, and a memory card slot that supports up to 32GB of memory. It
also has an optical trackpad, two displays, and the option of two
colors: Steel Grey and Royal Purple.
The phone is expected to go on sale on Halloween for $99.99 on a 2-year
contract with data plan, which is a fairly aggressive price point for a
brand new BlackBerry.
BlackBerry Style 9670, Featuring Compact, Flip Form Factor, Available Nationwide Exclusively from Sprint Beginning on Oct. 31
BlackBerry Style offers an elegant flip design, full QWERTY keyboard, advanced smartphone features and new BlackBerry 6 OS; Reservations begin Oct. 19 at www.sprint.com/bbstyle
OVERLAND PARK, Kan. & WATERLOO, Ontario (BUSINESS WIRE), October 18, 2010 - For the more than 100 million U.S. consumers who currently use a flip phone, Sprint (NYSE:S) and Research In Motion (RIM) (NASDAQ:RIMM; TSX:RIM) today announced the much-anticipated BlackBerry® Style™ 9670 smartphone. BlackBerry Style is an elegant, new flip smartphone featuring a full QWERTY BlackBerry® keyboard, the new BlackBerry® 6 operating system and a wide range of advanced communications and multimedia capabilities. It will be available in the United States only from Sprint beginning on Oct. 31.
The BlackBerry Style features a full QWERTY BlackBerry keyboard that makes email, messaging and real-time chats with BBM™ (BlackBerry® Messenger) incredibly easy. It also comes with many advanced features, including a 5MP camera with flash and support for video recording, built-in GPS for location-based apps and geo-tagging, Wi-Fi® for faster connectivity and extended data coverage, and an expandable memory slot for up to 32GB of additional storage.
“The beautiful and compact flip form factor on the BlackBerry Style smartphone makes it quite unique within the BlackBerry lineup,” said Fared Adib, vice president – Product Development, Sprint. “Customers will appreciate that the flip form factor is extremely easy to use for calls, and with a full QWERTY keyboard, it provides the same attractive features enthusiasts have come to expect from their smartphone. Also, with the enhancements available through BlackBerry 6, Sprint customers will love the new user interface and the enhanced Web browsing experience.”
The attractive new smartphone includes an optical trackpad for fluid navigation and boasts two large displays, an external screen for quickly viewing notifications and messages, and a high-resolution internal display that makes Web browsing or watching videos a pleasure. The BlackBerry Style smartphone will also be available in two fashionable colors – Steel Grey and Royal Purple.
“The flip form factor appeals to a very distinct but sizable set of consumers in the U.S., and we're pleased to work with Sprint to bring this unique new BlackBerry smartphone to their customers,” said David J. Smith, vice president of Product Management, Research In Motion. “The new BlackBerry Style smartphone is a feature rich, premium BlackBerry smartphone that makes the perfect choice for Sprint customers who love the flip form factor but want advanced smartphone features and a full QWERTY keyboard.”
First Sprint Smartphone with BlackBerry 6
BlackBerry 6 features a redesigned interface that retains the familiar and trusted features that distinguish the BlackBerry brand, while delivering a fresh, approachable and engaging experience that’s powerful and easy to use. It includes expanded messaging capabilities with intuitive features to simplify the management of social networking and RSS feeds (Social Feeds) and provides integrated access to BBM, Facebook®, Twitter™, MySpace™ and various instant messaging applications that are preinstalled on the BlackBerry Style smartphone.
BlackBerry 6 also integrates a new and rich WebKit-based browser that renders HTML Web pages (as well as HTML email) quickly and beautifully for a great browsing experience. It features tabs for accessing multiple sites simultaneously, mouse-like navigation with the optical trackpad and a zoom feature that intelligently auto-wraps text in a column, while maintaining the placement of a page's key elements for easy viewing and navigation.
Universal search allows users to search through email, messages, contacts, music, videos and more on the smartphone, as well as extend searches to the Internet or to discover applications on BlackBerry App World™. The BlackBerry Style also includes a preinstalled YouTube app and Podcasts app.
The BlackBerry Style smartphone will be available nationally on Oct. 31 for $99.99 (after a $100 mail-in rebate) with a new line or eligible upgrade and two-year service agreement with activation on a Sprint® Business Advantage Messaging and Data plan or Everything plan with data. Sprint’s industry-leading Everything Data or Business Advantage Messaging and Data plans include unlimited Web, texting and calling on the Nationwide Sprint Network to every mobile in America with Any Mobile, AnytimeSM. Everything Data plans start at $69.99 per month (excluding taxes and surcharges).
With the Sprint Free Guarantee, customers can take advantage of the BlackBerry Style smartphone for 30 days. If not completely satisfied, customers may return the device within 30 days to get reimbursed for the device purchase and activation fee, get both the early termination and restocking fees waived, and receive a full refund for the monthly service plan charges.1
Sprint is also offering customers an opportunity to reserve the Steel Grey BlackBerry Style smartphone for purchase beginning Tuesday, Oct. 19, while supplies last. The Royal Purple BlackBerry Style smartphone will be available in November.
Customers can reserve their smartphone for purchase at www.sprint.com/bbstyle. Customers who reserve the BlackBerry Style smartphone will be able to complete their purchase beginning Sunday, Oct. 31, and must complete their purchase no later than 6 p.m. local time on Monday, Nov. 1. Through the reservation process, customers will be able to reserve their new BlackBerry Style smartphone online, pick it up in a Sprint Store and receive the full retail experience, including Sprint’s Ready Now service.
Application developers will have a chance to learn more about BlackBerry 6 at Sprint’s 10th annual developer conference. The Sprint Open Developer Conference, Oct. 26-28 in Santa Clara, Calif., is open to all attendees and will feature information on developing applications for a range of platforms, including BlackBerry 6. Developers can register for the conference at http://developer.sprint.com/devcon2010.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 48.1 million customers at the end of the second quarter of 2010 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, Common Cents Mobile and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. With its customer-focused strategy, you can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.