For those who celebrate the Thanksgiving holiday, this is the time of year to reflect and give thanks for your good fortune, whether it be friends and family, or actual fortune like pirate gold and a winning lottery ticket. In a blog post this week, Spotify said it had 2.5 million reasons to be thankful (and wisely chose not to list each one individually).
"This week is Thanksgiving in the U.S. And we've got our own reasons to give thanks too," Spotify said. "Fanfare! Drum roll! Yes, we're excited to announce that we've now welcomed 2.5 million paying subscribers to the service."
That boils down to about half a million new paying subscribers within the last two months. Not by coincidence, The Financial Times
points out that it was two months ago when Spotify integrated itself into Facebook's new entertainment platform, a smart move giving the outcome.
At the same time, Spotify has expanded its reach into several new territories since September, including Austria, Belgium, Denmark, and Switzerland.