Remember when Sony Ericsson dumped all of those employees in 2009? And we all thought they were learning a lesson, turning things around and getting ready to compete in a world dominated by phones like the Droid Incredible 2 and iPhone
? Whatever happened to that? The SE "Play" is about as close as the company ever came to nailing a phone, and even the uptake on that was insignificant. Now, we're seeing the same kind of phones come from SE that have come from SE in the years behind us -- what's the point, we might ask?
This new device is the Live With Walkman handset, which relies on Android 2.3, a great white paint job and "unique Facebook integration" to set itself apart. But is it enough? Obviously, the Walkman music interface is played up, and there's instant music and media sharing Content services from Sony provide access to the latest music and video titles. But we're guessing that Qriocity has a long, long way to go before it gains traction. Beyond that, we're looking at a 3.2" display, 1GHz CPU, front facing camera is enabled for Skype video calling, while a 5MP AF camera can capture 720p HD video recording. It also allows users to instantly access Facebook through the most used areas of the phone such as the picture gallery, music player, phonebook and calendar, and a dynamic Media Discovery application placing the world of music and videos at consumer's fingertips including Facebook recommendations from their friends.
Sony Ericsson Live with Walkman will be available globally in selected markets from Q4 2011, but there's no word on a price yet.
Sony Ericsson Live with Walkman™ delivers unique social music experience for smartphones
22 August 2011
Smartphone with Walkman™ on the latest Android platform (Gingerbread 2.3)
Unique Facebook™ integration enables instant music and media sharing
Content services from Sony provide access to the latest music and video titles
22 August 2011, London, UK – Sony Ericsson today announced Sony
Ericsson Live with Walkman™, an Android smartphone that delivers a
unique social music experience. A dedicated Walkman™ hardware button
provides instant access to the music player and consumers can also like,
share and discover content through a deep Facebook™ integration. The
infinite button lets the consumer explore even more and the *Qriocity
service from Sony provides music and video content for the consumer to
With attractive curved design, a glossy finish and a mineral glass
display, the phone has a 3.2" screen and a powerful 1Ghz processor. A
front facing camera is enabled for Skype video calling, while a 5MP AF
camera can capture 720p HD video recording. *Sony's xLOUD™ enhances
audio output, while the latest Android platform for smartphones
(Gingerbread 2.3) provides access to over 250,000 applications on the
Nikolaus Scheurer, Head of Product Marketing, Sony Ericsson said:
"Consumers want smartphones to deliver a rich and social entertainment
experience. Rather than a one dimensional music experience, they want
instant and seamless access to new content, combined with the ability to
share and connect with their friends. The Sony Ericsson Live with
Walkman™ provides exactly this, in a powerful package with great style."
A perfect combination of social networking and music entertainment:
Deep Facebook™ integration: Allows users to instantly access Facebook
through the most used areas of the phone such as the picture gallery,
music player, phonebook and calendar.
Media Discovery Application: A dynamic application placing the world
of music and videos at consumer's fingertips including Facebook™
recommendations from their friends.
Infinite button: Tapping it within the media player enables consumers
to have instant access to new content about their favourite artist, such
as music videos, artist information and lyrics search.
Qriocity music and video content services from Sony: Consumers can
access millions of songs from all major labels and watch thousands of
movies from all major studios. Only Sony Ericsson Android smartphones
provide consumers with unique access to the entertainment services from
*Sony's xLOUD™ technology: Enhances audio output of the inbuilt speakers at high levels.
TrackID™: Identifies the music track you are listening to within the
FM radio and music player. The track can then instantly be shared or
Sony Ericsson Live with Walkman™ will be available globally in selected markets from Q4 2011.
For full details all products news, please visit the press room and the product blog:
Sony Ericsson Live with Walkman™ at a glance.
*Please note that all services mentioned may not be available in every market.