Wow. Wow! The world's most multifaceted Blu-ray Disc player just got a lot more impossible to resist. Sony's PlayStation 3 is the only Blu-ray player that's also a game console, and if you've held off long enough, now's the time to buy in. As the console wars devolve into pricing wars, Sony has announced today that the 160GB PS3 will fall to 24,980 yen (including tax) for Japan, $249 for North America and euro 249 for Europe/PAL territories. That places is into the 'budget console' territory, and while the Wii is still markedly cheaper, the functionality you gain here is nothing to scoff at.
The company's also planning to lower the price of the 320GB model. It's currently available at a RRP of 34,980 yen (including tax), $349 and euro 349, to RRP of 29,980 yen (including tax), $299 and euro 299. The new pricing will be immediately effective for North America and Europe/PAL territories, and starting August 18, 2011 for Japan. So, with lower prices in place, are you finally buying into the PS3 world? Or are you just waiting for the PS4 at this point?
Sony Computer Entertainment Sets New Price for PlayStation®3
PlayStation®3 Available at an Attractive New Price of 24,980 yen, $249
and euro 249, Effective Immediately for North America and Europe, and
Starting August 18 for Japan
TOKYO, Aug. 16, 2011 /PRNewswire/ -- Sony Computer Entertainment (SCE)
today announced that the PlayStation®3 (PS3®) computer entertainment
system with 160GB hard disk drive (HDD), currently available at a
recommended retail price (RRP) of 29,980 yen (including tax), $299 and
euro 299, will be available at a very attractive new RRP of 24,980 yen
(including tax) for Japan, $249 for North America and euro 249 for
Europe/PAL territories. SCE will also reduce the price of the PS3®
system with 320GB HDD, currently available at a RRP of 34,980 yen
(including tax), $349 and euro 349, to RRP of 29,980 yen (including
tax), $299 and euro 299. The new pricing will be immediately effective
for North America and Europe/PAL territories, and starting August 18,
2011 for Japan.
Since its release in 2006, PS3 has gained tremendous support from fans
around the world and its cumulative worldwide sales reached a milestone
of 50 million units as of March 29, 2011. Equipped with future proof
cutting–edge technologies including the sophisticated processors, Cell
Broadband Engine™ and RSX®, as well as the Blu-ray disc™ (BD) player and
HDMI terminal, PS3 has continuously enhanced its value to consumers
through system software updates to support new features and services
including stereoscopic 3D content playback and support for the
PlayStation®Move motion controller. With the breadth and depth of
services and content available for the PS3 system, including its
impressive BD software line-up and the expansive portfolio of more than
60,000 games and video content (*1) available on PlayStation®Network,
the new price will make the platform more accessible than ever and will
appeal to a wider audience looking to buy the best entertainment system
for their home. With strong support from software developers and
publishers, as of June 30, 2011, the worldwide cumulative number of BD
software titles for the PS3 system exceeds 2,495 titles and downloadable
PS3 games available on PlayStation®Store exceeds 3,100 titles (*2). Of
these titles, more than 120 titles (*3) are stereoscopic 3D supported
and 200 titles (*3) are PlayStation Move dedicated or supported. In
addition to this extensive software title line-up, exciting and
attractive new titles are expected to be released from software
developers and publishers as well as from SCE Worldwide Studios,
including Madden NFL 12 and Battlefield 3™ from Electronic Arts, Call of
Duty®: Modern Warfare®3 from Activision, Assassin's Creed Revelations
from Ubisoft, Resistance® 3, The Ico & Shadow of the Colossus
Collection, Ratchet & Clank: All 4 One and Uncharted 3: Drake's
Deception™ from SCE and more.
The PS3 system provides free access to PlayStation Network and its
growing portfolio of marquee entertainment services for streaming hi-def
movies, TV shows and sporting events. In North America, these services
include Hulu Plus, MLB.TV, Netflix, NHL GameCenter, Vudu, and many more.
PlayStation Network also features unique and compelling downloadable
content from leading networks, such as the Discovery Channel, ESPN and
HBO, and exclusive games, including the critically-acclaimed PixelJunk
series and the highly anticipated Journey, to ensure PS3 customers
always have amazing entertainment experiences at their fingertips.
Through these price reductions, the upcoming line-up of blockbuster
software titles for the PS3 system and the industry's strongest offering
of entertainment services, SCE will continue to expand the PS3 platform
and deliver a world of computer entertainment that is only possible on
(*1) As of the end of July 2011. The number includes downloadable PS3
games, game demos and video content. The number does not include PSP
content, game add-on or themes.
(*2) As of the end of July 2011. Number of downloadable PS3 games including classics. The number does not include game demos.
(*3) As of the end of July 2011.