Sony Brings Their Own 55-Inch HDTV To CES 2012, But It's An LCD

Sony Brings Their Own 55-Inch HDTV To CES 2012, But It's An LCD

With both LG and Samsung introducing huge OLED TVs at CES 2012 this year, Sony just couldn't be left out. The company today announced that it has developed the next-generation self-emitting display, "Crystal LED Display," and presented a Full HD, 55-inch prototype model. Yep, that's another 55-inch television, but there's no OLED to be found here. That said, it does happen to be the industry's first 55-inch Full HD self-emitting display using LEDs as the light source.

The "Crystal LED Display" is a self-emitting display that uses Sony's unique methods to mount ultrafine LEDs in each of the Red-Green-Blue (RGB) colors, equivalent to the number of pixels (approximately six-million LEDs for Full HD). The RGB LED light source is mounted directly on the front of the display, dramatically improving the light use efficiency. This results in images with strikingly higher contrast (in both light and dark environments), wider color gamut, superb video image response time, and wider viewing angles when compared to existing LCD and plasma displays, with low power consumption. Furthermore, due to the display's structure, the "Crystal LED Display" is also ideal for large screens.


Compared to existing LCD displays, the 55-inch prototype exhibited at CES is boasting approximately 3.5 times*1 higher contrast in light environment, approximately 1.4 times wider color gamut, and approximately 10 times faster video image response time (all values based on current Sony models). Sony envisages a wide range of applications for its "Crystal LED Display", ranging from professional to consumer use. Parallel to its continued development and commercialization of organic light emitting diode (OLED) displays, Sony will work conscientiously to bring the "Crystal LED Display" to market.

Of course, no price is being thrown around, but let's be honest: it won't be cheap.
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Seems like we got a competitor to OLED. Hopefully Sony won't mess everything up with the pricing and allow average consumers to get a piece of the action, I also hope that this technology hopefully trickles down to computer monitors since computer monitors at the moment definitely need some of that contrast love.

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Sounds like it could be a hit, if they market it properly!.. and like Taylor says, if they keep the prices reasonable.

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