"Just not as fast as we expected," Rueff said. "You have to understand that it took a lot of work and a lot of capital to bring this capability to market. But it's that time when we are asking ourselves what's next. And we think it's probably best for us to be part of larger entity."
In other words, the business is for sale. Indications are that there are several companies interested, and we have to wish Snocap the best of luck.
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