Earlier in the year, 50 Cent and Sleek Audio decided to partner on a set
of wireless over-the-head headphones, and while the company had
traditionally stuck to earbuds, this seemed like a great opportunity to
brand out. After all, Beats by Dre are as popular as ever, so why not
try to steal a piece of that market? Evidently the plan hasn't worked
out so well. The company today announced that they were killing all
hopes of collaborating with 50 Cent on these headphones, and in fact,
the enter licensing agreement between G-Unit and Sleek Audio has been
It's interesting that the two seemed so thrilled to be working together
just a few months ago, and now the whole thing is off. Mark Krywko, CEO
of Sleek Audio, had this to say: "We will be re-evaluating our Wireless
Hybrid over-the-ear headphones at a
later date. Currently we are working to bring our new, U.S.-made in-ear
products to the market."
That sounds to us that it may not have been as easy to nail these as
previously assumed, or perhaps 50 Cent just didn't feel comfortable with
the arrangement. Either way, the deal's off for now, so we hope you're
okay settling for a set of Beats instead.
Sleek Audio and G-Unit Brands, Inc, 50 Cent's Licensing Company, Cancel Plans to Develop Products Under the "Sleek by 50" Brand
Palmetto, Fl. May 6th, 2011 – Sleek Audio today announced the termination of the Brand License Agreement between Sleek Audio LLC ("Sleek") and G-Unit Brands, Inc. ("G-Unit"), 50 Cent's licensing company. In addition, the Brand License Agreement, including video production, between TV Goods, Inc, Sleek and G-Unit has also been terminated.
"We will be re-evaluating our Wireless Hybrid over-the-ear headphones at a later date. Currently we are working to bring our new, U.S.-made in-ear products to the market," said Mark Krywko, CEO of Sleek Audio.
Sleek Audio is in production of the highly anticipated, U.S.-made SA6-R Wireless Hybrid earphone and award-winning SA7 earphone, which earned the Best of Innovations title in the headphone category at CES 2011. Sleek is also producing its acclaimed PRO Series comprised of hand-made, Wireless Hybrid custom earphones including the CT6 and all-new CT7.