Sharp to Start Selling 3D TVs

Sharp to Start Selling 3D TVs

Call it a gimmick if you will, but as far as hardware manufacturers are concerned, the 3D craze is better described as a cash cow. Enter Sharp, who announced plans to milk the market starting with Japan when the company begins selling 3D-capable LCD TVs later this summer.

"We are now one step closer to such things as 3D displays with the world's best quality or the ultimate display," Sharp Executive Vice President Masafumi Matsumoto said during a news conference today.



Following the launch in Japan, Sharp will follow suit in China, Europe, and the United States by December, presumably in time for the holiday shopping spree. According to Sharp, the upcoming displays will be the world's first 3D TVs using four-primary-color technology. To the layman, this consists of slapping the color yellow on top of red, green, and blue, the end result of which is supposed to be brighter and more vivid images.

Sharp has high expectations for this relatively new market segment and predicts that 3D TVs will account for 5-10 percent of its total LCD TV sales by March 2011.
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Will these line of TV's be stereoscopic or will they require the hawt 3D glasses as well? Sharp has basically been the innovator in TV technology at least from what I've read through the years. I imagine that they are only doing this to the LCD models because if you stacked 3D with LED then you would have only a small margin of people who could actually afford it.

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If they require glasses, I think they're dreaming about a 10% sales figure.

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if they come with cool glasses like the cat has i am in...

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That thumbnail with the cat just made me LOL! Thanks Paul!

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Lol dave,

Those glasses are nice. The cats face is priceless! LOL

Why don't they predict a higher percent? :D

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Inspector: I'm guessing cost. Not everyone wants to shell out $1500+ for a 3D TV, especially if they've already dropped money on an HDTV.

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lol @ that cat thumbnail pic

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I think the sales might be a bit higher just because Sharp has some pretty good prices from when I last looked a while back. The sets they put are are pretty nice and they don't cost an arm and a leg like most of the Sony models.

 

Not sure how the technology really works. But it would be nice if they could have like a trade in program so you could get a discount on a 3D model. Sharp can then recycle the old TVs and convert them into 3D units. Wishful thinking....

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These sort of TVs refresh 120 times a second, and use laser-timed shutter glasses to make sure each eye sees its specific 1/120s of that second.

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Maybe I am missing something here but I cannot see this taking off like Sharp predicts. I agree with JoelB people just started to get on board the HDTV craze. Again I did see Avatar in the theatre and it was nice but I did not experience that WOW factor. Who knows though I am a avid sports fan so this technology could win me over but as of now I do not see what all the hype is about JMHO. Indifferent

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Well basically 3D movies have much more depth. Back in the days of red & blue 3D, they've always had things popping out at you mostly every time, and the glasses you wore hurt your eyes. But since mostly every movie is now using Polarized 3D which in my opinion is the best kind of 3D, the craze is back and bigger then ever.

And this is nothing new, I've seen Samsung release a 3DTV but it's interesting to see how they'll take Japan.

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Only reason I read this post is because I thought there would be more pics of the cat lol.

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I am sure that within the next two years.

All TVs will have a 3D compatible system that is just as standard as having an HDMI or RCA jack:P

To me it is kinda funny how they are trying other tricks such as Internet connectivity and other functions. I am sure they are trying to make it all sound like something that is needed, when it is more likely a way for them to spy on your viewing habits! I am sure a wireless TV is something that would be easy to crack, or to route back into your PC once you have the connection made.

Then everyone will have the look of that cat when they find out they are being watched :o

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That kitteh is enjoying his 3D experience!

But actually I hope it fails =/ At least the aspect of having to wear glasses.  Without having to wear glasses.... mayyyybe... but it's a gimmick.   I hope they give people the option to buy a TV without 3D (probably not but hopefully)

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moethelawn:

That kitteh is enjoying his 3D experience!

But actually I hope it fails =/ At least the aspect of having to wear glasses.  Without having to wear glasses.... mayyyybe... but it's a gimmick.   I hope they give people the option to buy a TV without 3D (probably not but hopefully)

I don't know... I remember Sharp having a 3D laptop that could do 3D without the glasses but it really didn't work out well for them.

If they can find a way to do the 3D without the glasses then I'll consider it.

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It actually looks like he is on something, the way his eyes are so dilated :P

Like what was said with the car analogy, I believe 3D will be built into all TVs. Especially, if they really want to sell the content. It will be as standard as HDMI.

Then when you need to switch to it, it will be the same option as changing inputs.

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I would venture to say that sharp has probably built in the option to turn the '3d' feature off. My thinking comes from the car manufactures. You can buy a car with traction control and, for the most part, the higher end cars let you turn that feature off. So, in order for sharp to appeal to a wider audience, I would say that the unit has the ability to this feature off.

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Of course there would be an option to turn it off.  Otherwise you're forcing people to wear the glasses all the time. I really would not buy it if that was the case.  I'm just saying I would hope there is an option to buy a 3D-less TV because I don't want to pay extra for that feature

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Hopefully in 2-4 years you won't need 3D glasses isn't toshiba making one that doesn't require glasses due to the cell processor being used for it.

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In 2-4 years they will probably have all of use wearing contacts Geeked

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@jazzy: The processor doesn't really have anything to do with the 3D. TV's that don't require glasses are what they are because of a special coating on the screen that works like little angled magnifying glasses such that each eye sees a different image.

The downside is that you have to be within a certain viewing angle, and at a pretty specific distance, for the effect to look exactly right.

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