Roku's hardware expansion efforts have been duly noted, but now they're looking to follow in the footsteps of Netflix and spread their wings into international markets. The company's streaming platform is now making a beeline outside of America, as the company expects that consumers in the United Kingdom and Canada will be able to purchase Roku streaming players beginning in early 2012. Roku
is expanding its open platform to support region-specific channels. Publishers of video, music, games and other Internet-delivered content can now reach their customers' TVs directly through Roku. Content can be free, ad supported or paid. Those interested in developing for Roku should contact firstname.lastname@example.org.
Roku launched the first Netflix streaming player in 2008 and is now the leading streaming platform in the U.S. With more than 350 channels of content, Roku delivers the best collection of streaming entertainment available for the TV. Roku's open streaming platform brings new content providers to the TV screen and expands the offerings of existing platforms such as channels found on traditional cable and satellite networks.
"This year has been one of many accomplishments for Roku in the U.S. In July, we introduced Roku 2 which brings casual games to the TV and last month we unveiled the $49.99 Roku LT. We've added casual games including Angry Birds and PAC-MAN as well as premiere channels including HBO GO," said Roku Founder and CEO Anthony Wood. "And now we're looking forward to kicking off 2012 by expanding to Europe and Canada and providing consumers abroad with the best in streaming entertainment -- a natural evolution for Roku."
So, Canada and the UK are next -- but who's in line after that?