Report: Google Close to Launching Cloud Storage Service

Although Google is the reigning king of online services with offerings such as Gmail, Google Docs, and an ever-fluctuating lineup of myriad other products, the search giant has not yet introduced a straightforward cloud storage service. According to a report from the Wall street Journal, that’s about to change.

Citing “people familiar with the matter”, the WSJ report says the new service, dubbed “Drive”, will offer cloud storage to consumers and businesses alike, with fees associated with larger storage capacities. It appears that it will be part of the Google Apps suite and will launch within weeks or months.


Photo credit: lifehacker

There was talk of such a service from Google a few years ago called G-drive, but little came of it other than some minimal storage options in Google Docs. In the meantime, a slew of similar services has exploded onto the scene, most notably Dropbox and most recently Apple’s iCloud. According to the report, Drive should offer similar capacity and features at a lower cost.

With Android 4.0 Ice Cream Sandwich bringing some unity to Android devices and desktop and mobile versions of the Chrome browser, creating a dedicated cloud storage product that users can access from any desktop or mobile device makes a lot of sense right now for Google.

Google is definitely an innovative company, encouraging its people to develop pet side projects that could become valuable to the company later, but it’s also become adept at “me too” technology like Android. Given Google’s vast resources and product offerings, Drive could certainly be disruptive to the cloud storage market.