Ready for battle? Redbox
is, but who knows if Netflix
is geared up as
well. The rumors have been swirling for months now, and the Los Angeles
Times is now reporting that Redbox could be preparing itself for a
serious showdown with Netflix in the streaming arena. Currently, Redbox
only has rental kiosks. The $1-per-night tactic has worked well on DVDs,
but it's clear that physical media doesn't have a tremendously long
life ahead of it. Streaming content is definitely the future, and
they're looking to get in now rather than waiting for Netflix to truly
wrap up the market.
According to the report, Redbox President Mitch Lowe made clear at an
analyst meeting that a new streaming option would be emerging from the
company, and it would be subscription-based. That means that users
wouldn't be expected to rent or buy each digital film as you do from
Amazon or iTunes; instead, it'll be like Netflix. Just pay one flat
monthly rate, and stream all you want.
What remains to be seen is how Redbox will do it. Are they planning to
go at it alone? Partner with a company? And what will they charge? More
than Netflix? The same? And what kind of content will be available? More
new releases, or less compared to Netflix? All of these huge questions
will hopefully be answered soon, but for now, expect Netflix HQ to be
buzzing with ways to make their services even stronger in preparation
for impending competition.