If you live in San Francisco, Boston, San Diego, New York and D.C.: You
have the greatest chance of being the proud owner or user of an iPod
computer in the entire continental United States.
W.Va.; Greenwood/Greenville, Miss.; Meridian, Miss.; Presque Island,
Maine; Clarksburg/Weston, W.Va.? Not so much.
the market research firm that's a subsidiary of the credit reporting
group, today released a report that ranked the 206 Designated Market
Areas in the Lower 48 states according to the ubiquity of Apple's core
Not shockingly, San Francisco/Oakland/San Jose came out
on top. Considering Apple
is based in the area, in Cupertino, the
company should probably dominate. But the level of ownership is intense,
nonetheless. Nearly a third of all adults in the region owns or uses
one of Apple's big three, about 1.7 million people. They are 49 percent
more likely than the national average to use the products.
Boston area (which extends to Manchester, N.H.), residents are 45
percent more likely than the national average to use or own one of the
three; San Diego, 42 percent; New York, 41 percent (4.9 million!!!) more
likely; and Washington, D.C., (to Hagerstown, Md.), 39 percent.
out the top 10 are Chicago, Denver, Monterey/Salinas (Calif.), Santa
Barbara/Santa Marina/San Luis Obispo (Calif.), Las Vegas and
Hartford/New Haven, Conn. That adds up to 11, because Santa Barbara,
Vegas and Hartford are virtually tied and in each, residents are 29
percent more likely than the national average to own or use an iPod,
iPhone or Mac.
It's probably not shocking to see that major
metropolitan areas are on the top of the list and relatively rural
regions are down at the bottom. The access to the products is greater in
the urban areas, though one might argue that with the ubiquity of the
Internet, it's easy to buy any products no matter where you live. But in
those DMAs at the bottom of the list, residents were less than 50
percent as likely as the national average to own or use any of the
So, do you live in a "Mac Metropolis"?