Ranking The "Mac Metropolis"

Ranking The "Mac Metropolis"

If you live in San Francisco, Boston, San Diego, New York and D.C.: You have the greatest chance of being the proud owner or user of an iPod, iPhone or Mac computer in the entire continental United States.

Bluefield/Beckley, W.Va.; Greenwood/Greenville, Miss.; Meridian, Miss.; Presque Island, Maine; Clarksburg/Weston, W.Va.? Not so much.

Experian Simmons, the market research firm that's a subsidiary of the credit reporting group, today released a report that ranked the 206 Designated Market Areas in the Lower 48 states according to the ubiquity of Apple's core products.

Not shockingly, San Francisco/Oakland/San Jose came out on top. Considering Apple is based in the area, in Cupertino, the company should probably dominate. But the level of ownership is intense, nonetheless. Nearly a third of all adults in the region owns or uses one of Apple's big three, about 1.7 million people. They are 49 percent more likely than the national average to use the products.



In the Boston area (which extends to Manchester, N.H.), residents are 45 percent more likely than the national average to use or own one of the three; San Diego, 42 percent; New York, 41 percent (4.9 million!!!) more likely; and Washington, D.C., (to Hagerstown, Md.), 39 percent.

Rounding out the top 10 are Chicago, Denver, Monterey/Salinas (Calif.), Santa Barbara/Santa Marina/San Luis Obispo (Calif.), Las Vegas and Hartford/New Haven, Conn. That adds up to 11, because Santa Barbara, Vegas and Hartford are virtually tied and in each, residents are 29 percent more likely than the national average to own or use an iPod, iPhone or Mac.

It's probably not shocking to see that major metropolitan areas are on the top of the list and relatively rural regions are down at the bottom. The access to the products is greater in the urban areas, though one might argue that with the ubiquity of the Internet, it's easy to buy any products no matter where you live. But in those DMAs at the bottom of the list, residents were less than 50 percent as likely as the national average to own or use any of the products.

So, do you live in a "Mac Metropolis"?
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"It's probably not shocking to see that major metropolitan areas are on the top of the list and relatively rural regions are down at the bottom. The access to the products is greater in the urban areas, though one might argue that with the ubiquity of the Internet, it's easy to buy any products no matter where you live. But in those DMAs at the bottom of the list, residents were less than 50 percent as likely as the national average to own or use any of the products."

I think a lot of it has to do with what line of work that these people do. In the South it's really ALL Blue collar jobs (and yes white collar in urban disctricts). Having a degree isn't even required for some of the jobs offered here. And some of these workers don't even own a TV much less a computer.

In the city and heavily populated areas, you are more likely to find movie and music studios, companies that specialize in animation and graphics, especially anything that requires photoshop, Shake, Final Cut, or Vegas.

But you really can't count out the Apple fanboys either. Being exposed to popular culture, Apple has had a hit with many people in these areas. Simply put, there are just more Apple Stores and Apple-ish culture to be exposed to. Sure, people can just buy a Mac online, but if you refer back to the whole blue collar scene down here (at least in SC so I don't sound too biased) then you know why Macs aren't that popular.

I for one know that most of my family will always chose a brick n' mortar store over the internet. But...that's because they have a major concern about identity theft, so that's another store in itself. Have I made any sense so far? I really don't feel like I have.

Anyway, I know from personal experience that people down here would rather buy an HP $600 computer than the cheapest Macbook out there.

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lol... it reminds my of the Sumg episode of south park....lol 

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These statistics are meaningless unless they're normalized over all comparable technology usage.

Of course Apple product ownership is highest in wealthy, educated, urbanized environments. But it might also be true that PC ownership is highest in the same regions. The real relevant information is what percentage of consumers use apple products, and what percentage use pc's. I would expect that there would be less variability based on geography than this article seems to imply.

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prouhouc54:

These statistics are meaningless unless they're normalized over all comparable technology usage.

Of course Apple product ownership is highest in wealthy, educated, urbanized environments. But it might also be true that PC ownership is highest in the same regions. The real relevant information is what percentage of consumers use apple products, and what percentage use pc's. I would expect that there would be less variability based on geography than this article seems to imply.

 

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People in and near Silicon Valley don't necessarily own more Apple products because that's where Apple is based, they own more tech because they live and work in Silicon Valley.  Another strange bit of "news".  Please post here again, that last one made me feel much less alone here.

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This map portrays just as I though it would. Macs are designed with digital creation in mind first and foremost. So seeing the San Francisco near Cupertino the home area of Apple makes since but the whole west coast where Fashion and movies are shot makes since as well. As we move to the far East coast we see New York, New Jersey where lots of Broadway Plays are filmed also let's not forget New York is a fashion city as well. Maybe the Mecca of Fashion. Also they are known for producing hit movies and such. Lots of video editing is done where you see these heavy Mac population again if you understand Apple and what they are designed for this makes total since. For rural towns Mississippi, my home state Louisiana, Alabama a Dell or HP or any other simple Windows PC or laptop is sufficient. Granted you do see the kids that want the status of saying "I got a MAC" but they truly do not understand who Apple really caters too. But that is fine their money spends just as well I am sure, Apple does not mind. So no I am not in the MAC Metropolis, after graduation I will be though.

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Now on to the more important question: Which cities are the "Mac Gotham"s?

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Rofl the total usage of macs is still about 10% at best world wide. So we could also say these cities are the greatest "Chic' trendish ones as well. This also fits the Apple usage in these cities. I still bet if you took the iPhone out of these cities they would not even register. Oh and 3vi1 I would imagine the Mac Gothams are every other city in the US which is most of the population in the country.

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It was an overly complex/inside joke. :) I'll explain my thinking, since was really too stupid for anyone else to get:

On this map, the Chicago area is shown in red, as a "Mac Metropolis". Many of us comic book geeks have argued for years that Gotham City is actually Chicago, while others say it's just another area (below 14th St.) of NYC (which is universally acknowledged to be Superman's "Metropolis"). Some even argue that both cities are just NYC - one in the day, and one in the night.

Sooooo.... seeing the area of Chicago marked as a "Mac Metropolis" made me grin because it made me picture a comic book geek who hates Batman trying to argue that Metropolis is Chicago too, and that Gotham doesn't exist.

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"I for one know that most of my family will always chose a brick n' mortar store over the internet. But...that's because they have a major concern about identity theft, so that's another store in itself. Have I made any sense so far? I really don't feel like I have."

Yeah, you've made sense. At least to me. Heck, I live in NY, and I'm probably one of the most backwards people in that city. I too prefer a brick n' mortar store, and not just for the identity theft reason (since that can be countered mostly with common sense). It's because you can try out what you want to buy, and return it much more easily, and you don't have to deal with shipping either.

Now, more on topic: although this map makes sense (and is pretty much obvious in a "no duh?" sort of way), it really doesn't say much about Apple's prevalence. How it should be set up is this way: out of the people who do have computers, what percentage have Macs, like prouhouc54 said. This would be far more useful than what this map shows, since like I said it's pretty obvious that NY and Cali will have more Mac users. Then again, given that Apple only takes up 10% of the PC market (does that include the iPhone, actually?), the percentage of Apple to PC users will be virtually nonexistant, so the way they did it is probably the only way of identifying a "Mac metropolis."

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Anyone who believes Gotham is Metropolis is drinking way to much anti-freeze! The only reason they think that, is because Superman moves so fast that he is immediately in Gotham for any crossover situation. You cant call Gotham NYC, because it takes Batman a few hours by Batplane! Besides how often do you see Batman perched on top of the Daily Planet :P

This gives you a good Idea of who Apple caters to. The people who don't like to think, yet they like to say they are intellectuals! Apple is a very niche market and this map just shows where the money is. The whole fashion example is the best point. These are people who are all about looks and status, if Apple had neither, they wouldn't buy them. When it comes to DCC, the only things Apples are good for is looking good in the fashion world, photos and Graphic Arts! When you go around to any of the major studios they have a few Apples around, but they are not used for actual production. If they are then they are something like the G5's yet they are running windows or Linux or Unix. Software wise Apple is terrible at 3D DCC. You are only able to run good software on their systems if they have windows on them. If you are going to do that then it is easier and cheaper to just go with PCs.

As cheap as IPod's have gotten lately, I am sure if you took that out of the mix the numbers would drop more than half. The other half would be left with the people who like to sit around coffee shops with their Mac book and IPhone's, After they have already made up their minds that they are better than you!

 

"HI. I'm Charlie Brown":)

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That's another reason why I refuse to buy anything Mac related. I don't want to spend an extra couple hundred dollars just so my photoshop files will look extra pretty on a glossy screen. The same thing goes with iMovie (which sucks!), Final Cut, Shake, and what have you. 

 

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"Have I made any sense so far? "

If you have to ask...

The South isn't any more rural or blue collar than the rest of the country outside of a few very small northeastern states. It's more of a value issue, and there is a large swath of the population that doesn't feel the premium price of an Apple product is worth the additional cost. Factoring in long term Windows repair costs they'll eventually require, it probably costs more to own a PC than Mac of comparable specs. They'll pay later.

There are is also a significant portion of the population that connect the Apple brand with people they don't like. It's considered to be the brand of choice among yuppie prisspots, artsy urbanites, and techno DJ types. This group avoid Apple gear like the plague even if they don't find price an issue.

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