RIM to Take On Competitors With TV Box
The box, which is code-named the Blackberry Cyclone, is intended to compete with similar products from Apple, Google, and others.
The specs for the box, which come from an unnamed source, include HDMI-out, wi-fi connectivity with the ability to interact with other devices on a network, and streaming content from Youtube and Netflix with "more to come."
The device supposedly looks like a larger version of the Blackberry Presenter, a BlackBerry smartphone accessory that allows users present Microsoft PowerPoint slides wirelessly from their phones.
If such a device is in the works, it is a questionable move for RIM; the company has been struggling as of late and has faced sharp criticism from analysts and investors. An attempt to put out a product in a relatively small and largely unsuccessful market against competitors like Apple TV, Google TV, Roku and the Boxee Box may not be a wise decision.
RIM has, however, found success in the BlackBerry marketplace, so the company has at least gotten a little good news.
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This actually makes a lot of sense; bb has always been more business oriented so I see this more as a business tool than a consumer tool. A lot of businesses are using large lcd's and tablets during meetings. This would be an easy way to connect everything during a meeting. Nice competition for apple tv in the meeting room, hopefully there are a few companies that are still on the bb bandwagon and pick up on this.
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Most businesses have conference rooms with projectors or large flat screen TVs, and often they have A/V breakout boxes with all the ports easily accessible for connections from supported devices. This would need to be priced right in order to sell and RIM rarely gets that right.
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Drake_McNasty:|
RIM: Playing catchup once again Their past their prime |
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Yup... Let's hope that they can do something radically different to make themselves stand out in the market. |
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