Cheaper than Spotify? Yup. More notable than iTunes? Depends on who you ask. Either way, Research in Motion has just launched the BBM Music app, shooting it out of beta and into the public eye. It's available this week for BlackBerry smartphone users from the App World, being hailed as a BBM-connected music service that enables viral music discovery and social interaction, allowing music fans to connect on a whole new level.
BBM Music is a cloud-based service that allows users to enjoy an evolving, community-based music library together with their BBM Music friends. The size of a user’s music library continues to grow as they invite friends to join their community. Each user can select music from a catalog of millions of songs from Universal Music Group, Sony Music Entertainment, Warner Music Group, EMI, IODA: Independent Online Distribution Alliance, VidZone Digital Media and The Orchard.
Here’s how it works:
Download BBM Music from BlackBerry App World, and select 50 songs that will automatically be shared with your BBM Music friends
The songs that your friends select (as well as the songs you selected) become part of your BBM Music library, thereby significantly increasing the number of songs you can listen to. For example: if you have 25 BBM Music friends, and each has 50 songs, your library could increase to 1,300 songs!
You can create music playlists comprised of any number of songs from your BBM Music library
Easily discover music that your BBM Music friends are listening to, and comment on your friends’ songs and playlists
Songs can be cached, so you can listen to music even when out of wireless coverage, such as when you are on the subway or on a flight
Each month, you can swap out up to half of the 50 songs you personally selected to explore new music
It'll be available beginning later today on BlackBerry App World in Canada and the United States, with additional regions launching shortly. Pricing? $4.99 for a monthly subscription, with a 30-day trial (that's really 60-days for a limited time).