Not a fan of the freemium game model? Unfortunately for you, there's plenty of incentive for developers of casual games to go this route. PopCap Games
, for example, found nearly 25 million reasons with the release of Plants vs. Zombies 2
, the sequel to the highly popular Plants vs. Zombies tower defense game.
"Plants vs. Zombies 2 has smashed records and been downloaded nearly 25 million times by players around the globe," PopCap Games bragged in a blog post. "Downloads for Plants vs. Zombies 2 have exceeded total downloads for Plants vs. Zombies, the original favorite from 2010. Our fans have been loving the sequel, giving it an App Store rating of 4.5/5 stars."
That's an impressive figure for a title that's barely been on the market for a week. What it boils down to is massive incentive for developers like PopCap Games to go the freemium route rather than charge a nominal fee for a casual title. Not all of those 25 million downloads will translate into in-game income, but you can bet there will be some big money made.
Plants vs. Zombies 2 is free to download, though you can spend money upgrading your defenses. You can buy individual plants for $3 to $4 apiece, buy coin packs, and more. One of the top in-app purchases on iTunes is the 20,000 pack for $10.