Original Mac Ad from 1983 Never Aired, Viewable Online 29 Years Later
The ad features snippets of interviews from the design team talking up the Mac and why they built it. According to Hertzfeld, the reason it never aired is because "Apple deemed it too self-congratulatory" (yes, we spewed coffee all over our monitor and keyboard as well). The ad was, however, sent to some dealers as part of a promotional package.
One interesting tidbit that stands out from the ad is a Nostradamus-like prediction from Mike Murray, then the Marketing Manager for the Macintosh, who stated, "I think what you're going to see is that the balance of power is going to shift, the balance of power from companies running people to hopefully people running companies." That's something we're starting to see in this age of the Internet, and though it's not necessarily due to the Mac platform or Apple in general, it's an interesting forecast that somewhat accurately predicts where technology has taken us.
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How much have they strayed? Affordable? That gave me a good laugh. "You Either Die a Hero, or Live Long Enough To See Yourself Become the Villain" |
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@Inside Sin Yeah the part about being 1/4 the cost of other computers...haha... I will say though that alot of the principles have been maintained today. They still strive for the computer you will never have any issues with...although it might never be repairable either. |
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I was a huge Commodore fan back when the Mac was released, but Andy and Burrell have been heros to me ever since I first heard about what they went through while creating the Mac. It's probably one of the reasons I've disliked Steve Jobs so much too. If you're nostalgic, go read folklore.org (http://www.folklore.org/ProjectView.py?name=Macintosh&characters=Andy%20Hertzfeld) sometime. Andy's stories of that whole process are remarkable and the stories are full of super-interesting insights. |
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Thanks for the link 3vi1. I'll be reading here for a while. |
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No problem. Do read it! When I stumbled upon it years ago, I read two or three of the articles and was instantly hooked.... spent the rest of the day reading the entire thing and sent Andy a note thanking him for the stories. It's fascinating. |
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I've read one already, but have to go to Dukefest now. My wife is a high school teacher in Cooter's hometown and local teachers and their families get in for free. |
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