Wondering if smartphones are just another fad, like 3D? Wonder no more.
Nielsen's latest research shows that nearly two-thirds of new mobile
buyers are selecting smartphones over "dumbed" alternatives, despite
lofty data prices and those nasty tiers. During Q2 2012 smartphone
penetration continued to grow, with nearly 55% of U.S. mobile buyers
owning smartphones as of June 2012. The growth here is unmistakable:
it's coming from those selecting smartphones.
As for the OS split? Android's still leading the pack in the U.S., with
51.8% of those studied using Google's mobile operating system. Next was
iOS (iPhone), with 34.3%. RIM's troubles are seen quite clearly with the
8.1% share of BlackBerry
phones. According to the report: "Overall
among smartphone owners, Apple had the highest manufacturer
share of smartphone handsets. Among recent acquirers who obtained their
smartphone during June 2012, 54 percent said they chose an Android
handset and 36 percent bought an iPhone."
What's interesting about these numbers, is that even though Android has
over half of the market, the iPhone has a crazy high percentage given
just how few iPhones have been produced. There are hundreds upon
hundreds of Android options competing with the iPhone; it's as clear as
ever that it's a two-horse race, with RIM and Microsoft scrapping for