Netflix's Interest in Partnering with HBO is a One Way Street - HotHardware
Netflix's Interest in Partnering with HBO is a One Way Street

Netflix's Interest in Partnering with HBO is a One Way Street

One of the few (legal) ways you can stream Game of Thrones to your living television set is to subscribe to HBO through your satellite or cable TV provider and login into HBO Go. You can also buy episodes to stream on Amazon Prime, but if it were up to Netflix CEO Reed Hastings, you'd also be able to stream HBO content via Netflix. As much as he (and scores of Netflix subscribers) would like for that to happen, HBO doesn't seem all that interested in partnering up.

HBO spokesman Jeff Cusson recently reiterated that his company has "no plans to work with Netflix," nor are any discussions between the two companies taking place. Cusson was essentially stomping out speculation to the contrary when Hastings mentioned the possibility of a partnership in a letter to shareholders.

"While we compete for content and viewing time with HBO, it is also possible we will find opportunities to work together -- just as we do with other networks," Hastings wrote.

Netflix Remote Control

The challenge in inking a deal with HBO is that it's a premium cable/satellite channel, and as such, the company wants subscribers to pay extra for the privilege, which they've been groomed to do up to this point.

"HBO believes in content exclusivity, especially for high-value content," Cussons told The Hollywood Reporter a year and a half ago. "That's our rationale for not selling streaming rights to a competing subscription service."

At the time, Cussons stated HBO has "no intention of making its content available for streaming on Netflix," and it appears that's still the case 18 months later..
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Legal Ways?

Phhhht!

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