Netflix Starts Search For New Chief Marketing Officer
Ms. Kilgore joined Netflix in 2000 as CMO after holding various positions at Amazon.com, Procter & Gamble and Booz Allen and Hamilton. Ms. Kilgore, who has an MBA from Stanford University and a BS in Economics from the University of Pennsylvania/ Wharton School of Business, also serves as a director at LinkedIn Corporation.
An 11-year Netflix veteran, Ms. Becker has most recently been Vice President, Marketing, in charge of a variety of acquisition channels. Previously, she held positions at Amazon.com and Oracle Corp. Ms. Becker has an MBA from Stanford University and a BA and BS in Economics from the University of Pennsylvania/Wharton School of Business.
Not surprisingly, the company plans to start a search for a new Chief Marketing Officer in the coming months. One of the weak spots in their delivery has been marketing; there has been a pretty obvious gap in connecting with consumers and customers, and a new CMO would presumably be tasked with keeping the heat on despite the beating that Netflix's reputation has taken recently.