Wii owners who are Netflix
subscribers should begin finding a little
extra something in their mailbox soon.
The mail-order and online
movie rental service is sending discs out to its subscribers who own the
Nintendo game systems that will allow them to access any movies or TV
shows that Netflix streams online.
The videos will be accessible
via the Wii
shopping channel and the Wii must have a broadband
This was the next logical step, as Netflix already had
similar processes in place
with Xbox 360 and the PS3. And, as more
streaming content comes to Netflix, cross-platform deals like this
should pretty much put the final nails in Blockbuster's coffin. Sure,
Blockbuster just announced it's keeping the 28-day advantage
Brothers new releases. But is that what's going to get people to drop
Netflix in favor of Blockbuster?
Netflix has made deals with
Warner Brothers and other studios to delay the rental of
through their service in order to give the studios
more time to sell the DVDs. But what they got in return was a larger
library to stream. Eventually, it's all going to move online anyway. So
why not give a little now (come on, you REALLY can't wait an extra
couple of weeks to see a new release?) and get a lot now, when it's all
gonna be online in the future anyway.