The music industry just can't admit that the CD, although not dead, is dying. The latest attempt to save the medium, the "ringle" combines three songs with a ringtone for one price. But the price they are suggesting isn't one that is likely to grab many buyers.
The original version of the song, plus a remix
and an older song would be combined with a ringtone download for a
single price. While the RIAA has approved the "ringle" term and plans
to push for it industry-wide, only Universal and Sony BMG have signed
on so far.
Ringles will retail for $6-$7 USD, and it is
believed that stores will pay around $4 per disc to carry them. So far,
Wal-Mart, Target, Best Buy and Amazon have all agreed to sell the
discs, although it was not clear if all would support the format
immediately after launch.
$6 or $7? Ugh, that doesn't sound attractive to me at all. I think it's time the RIAA faces "the music" in terms of the CD. Think of how many natural resources can be saved without all those polycarbonate discs.