announced today that the company will be investing in Ooyala, a leading provider of online video management, analytics, personalization and monetization technology and services.
Motorola Mobility is pushing to bring new video experiences to market, and so has decided to make an investment in Ooyala, founded in 2007. Ooyala, which has more than 1,000 customers delivering over one billion streams to over 100 million consumers per month, is responsible for such mobile content solutions as the recently announced Ooyala Everywhere, a suite of integrated technologies and services that deliver professional video across mobile devices, connected TVs and browsers.
“Motorola Mobility continues to drive toward delivering converged, multi-screen experiences,” said Wallace Pai, vice president of corporate development and ventures at Motorola Mobility. “We share a common vision with Ooyala, and look forward to building on the synergies between our two companies.”
“The rapid acceleration of companies embracing online video as a way to connect with customers continues to fuel the exponential growth of our company,” said Ooyala president and CEO Jay Fulcher. “The strategic alignment between Motorola Mobility and Ooyala will help us provide video content and service providers with comprehensive services and technology solutions for delivering and monetizing highly relevant video experiences to consumers across all connected devices.”
What does this investment mean for the consumer? Given the recent acquisition of Moto Mobility by Google, this could be an indicator of a potential new cross-platform streaming utility for the Android platform. One can only wait and see.