Money Doesn't Grow on Trees. But Apples Do
Apple's newest advertising strategy alleges that Macs are superior to PCs, in that they'll save users money. The company claims that Mac's aren't only cheap, but that they're also good for business because they are easy to use and are not prone to viruses. Apple has also proven its value as a company, as some analysts expect its stocks to have double by 2010. Ironically, only a few years ago some experts predicted the company's failure. The recent money conscious shift in Apple's advertising strategy is not only meant to increase sales, but also to change the way that the public perceives the company.