As if there wasn't enough drama
in the tech world this week, Microsoft has come forward to announce a special event for next month, the 12th. Of course, the event's secret was kept a secret for around 60 seconds, and now we all know (or at least assume) what's coming: Pink. And when the event title is "It's time to share," are you shocked that someone shared all of this?
"Pink" is a label that has been tossed around for months, and while Microsoft's play in the smartphone space is obviously Windows Mobile 6.5 (and soon to be Windows Phone 7), the company also sees opportunity at the lower-end, particularly with texting-like-crazy teens. Reportedly, Microsoft
will officially unwrap Project Pink next Monday, as it "attempts to gain traction in the growing market for young smartphone users."
The reports mention that these phone(s) will be sold by Verizon Wireless
in the U.S., and the names will be different when actually launched. It's assumed that these will have a Sidekick-like appearance, which is great for text messaging, and they will actually be made by Sharp--the same company who made actual Sidekick devices.
Does the world really need another Microsoft OS in the mobile space? We have to admit, the options aren't great down in the featurephone space, and considering just how elegant Windows Phone 7 looks, we're guessing this will be a win for everyone. Hold off on that phone purchase just a bit longer...we get the feeling something good might happen in just under a week.