turned more than a few heads when its self-titled Android game console took Kickstarter
by storm and raised nearly $8.6 in funding (plus a lot more from investors
), which is well above the $950,000 Ouya's developers originally sought. Since then, there's been rising interest in the Android console market, a market that doesn't even truly exist just yet, but soon will. Ouya will have competitors, one of them being Mad Catz.
Yes, that Mad Catz, the one that's known for making peripherals. While announcing financial results for the company's fiscal fourth quarter and full year ended March 31, 2013, Mad Catz President and Chief Executive Officer, Darren Richardson, revealed plans to unveil an Android console at E3.
"At next week’s Electronic Entertainment Expo (E3) in Los Angeles we will unveil the keystone product in our GameSmart initiative, Project M.O.J.O., an Android micro console configured to harness the maximum gaming horsepower from an Android device," Richardson said in a statement. "The Project M.O.J.O. Android micro console is being designed to interact seamlessly with our GameSmart controllers, mice, keyboards and headsets. With our long history in the gaming industry, Mad Catz has the technical capability, product breadth, global distribution, and developer and publisher relationships that uniquely position our company to embark on this ambitious initiative. We believe the GameSmart initiative fits perfectly with our long-term strategy of designing innovative products for passionate gamers and our strategy of expanding into emerging markets."
The GameSmart initiative Richardson speaks of is in reference to a line of mobile gaming accessories, all of which will be wireless and compatible with NVIDIA Tegra-powered mobile devices. This is where Mad Catz could have an advantage in the emerging Android console market.
It's not just Ouya Mad Catz has to worry about, however. BlueStacks is currently taking pre-orders for its GamePop Android console
, and through the month of June, all you pay is shipping; the hardware is free, as BlueStacks is promoting a subscription model that gives gamers access to over 500 games for $6.99 per month.