Lines Sighted at T-Mobile Retail Stores For $99 iPhone 5

No need to adjust your PC monitor or tablet display (or whatever you're viewing this one), the picture you see below is indeed a T-Mobile store, and yes, that's a line extending out and wrapping around the building. That's quite the unusual sight, though there are reports of lines forming at several T-Mobile retail stores today.

The reason, of course, is because T-Mobile finally and officially joins the iPhone party today. Smartphone shoppers can nab an iPhone 5 starting at $100 down plus $20 per month for 24 months, or fork over a lump sum payment of $580. To sweeten the deal, T-Mobile is offering to let iPhone 4 and 4S owners trade in their existing iOS handset in exchange for a $0 down payment and potentially reduced payments on an iPhone 5, depending on how much their current phone is worth.

T-Mobile Line
Lines form at a T-Mobile store for the $99 iPhone 5. Image Source: Twitter user Walter Piecyk (@piecykw)

This is the first time T-Mobile has offered the iPhone, and it's trying to make the most of it by tempting subscribers of other wireless carriers to switch, and by rolling out new simplified plans. For $50 per month, an individual gets 500MB of data along with unlimited talk and text; $60 per month bumps the data allowance to 2GB, and the $70 plan removes the ceiling altogether. There's no two-year service agreement to sign, though subscribers do have to pay for the phone.

The sight of lines at T-Mobile stores bodes well for both the un-carrier and Apple. There's an opportunity here for T-Mobile to increase its subscriber-base, and for Apple to sell more phones, potentially stealing some market share away from Android.
Via:  Twitter
Comments
dpstyner one year ago

T-mobile's trying to capture niche market by offering competitive pricing. I'm actually surprised that Apple will allow the 3rd party retailer to sell the phone for only $99 down payments.

paul_lilly one year ago

It's no skin off Apple's back however T-Mobile decides to bill customers for the phone, whether it's charging a lump sum upfront (which is an option), or taking a down payment and billing them monthly for the remaining cost.

Clixxer one year ago

[quote user="Paul_Lilly"]

It's no skin off Apple's back however T-Mobile decides to bill customers for the phone, whether it's charging a lump sum upfront (which is an option), or taking a down payment and billing them monthly for the remaining cost.

[/quote]

Yep, its not like they are "only" paying $99 bucks for the phone they are still on the hook for the rest. Its just not upfront and Apple will get their money from it so for them they probably don't give a crap what Tmobile does as long as they see money from it.

MayhemMatthew one year ago

But you see, Apple is very strict on the fact that they determine price! Maybe now with Jobs gone they are tying to compete.

Clixxer one year ago

As much as Apple was Steve Jobs, it is now in different hands and will take on a different direction. Tmobile has always said that about a million iPhones were actively on their network so since Apple is not losing money but they don't have as much anymore it would be the smart thing to bring the last big carrier on board. Now since this is the first time they have had the iphone and they will still get their money why not sell it at $99 bucks the first go around and then change it to the normal $200 or so.

paul_lilly one year ago

Whether upfront or via payments, the retail cost to T-Mobile consumers for the 16GB iPhone 5 is $580, which is probably exactly what T-Mobile is paying Apple for each phone. And I'd imagine Apple gets its money upfront either way, since it's selling to T-Mobile, not the consumer. Hence, T-Mobile could charge $1 per year for 580 years for each iPhone 5 if it wanted to, and it wouldn't matter to Apple.

thunderdan602 one year ago

Those poor misguided fool's.

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