Guess where you can find a Kindle
now? Wal-mart! While Amazon sold their
famed e-reader for years without any retail prescence, that has changed
recently. Now, Wally World will be stocking the Kobo Wireless Reader,
and the Kindle, giving digital readers plenty of choice should
they wander into a store. This is obviously a huge move for Amazon.
Getting the Kindle into retail outlets will move the reader into the
view of even more consumers, and sales are almost certainly going to
bounce up because of it.
The Kindle has been around a long time now, and while it may be maturing
from a product cycle standpoint, getting it into Wal-mart will almost
certainly revive the sales (if they're even flagging). The Kindle will
be stocked in 3,100 of Wal-mart's U.S. retail stores, with the Wi-Fi and
3G devices sold at $189 and the Special Offers (ads-enabled) model for
$114. In other words, you won't save any money by buying at Wal-mart,
but at least you can take a look first before buying something blind.
One has to wonder, if Amazon really does produce a tablet, will it eventually hit Wal-mart as well?