It has finally happened. Amazon
has caved to the vocal minority, and Kindle for Mac has finally launched. It's funny timing, really, given just how close the world is to receiving the iPad and the iBookstore, but Amazon knows that it better get in on the Mac market while it can, and before Apple
grabs hold like it has done with the music market/iTunes.
Amazon announced awhile back that a Kindle for Mac application was on the way, and now it's available for consumers in over 100 countries to download. Amazon has already reached out and put their Kindle
store onto the iPhone and iPod touch, and of course that app will also work on the iPad. Kindle for Mac features Amazon’s Whispersync technology that automatically saves and synchronizes bookmarks and last page read across devices, which allows users to ead some on their Mac, read some on their Kindle, and always pick up where they left off.
Amazon has built a really solid business model here, and we're glad to see them reaching for the Mac market. But it should really be interesting to see how far Apple will allow them to go with the iPad and iBookstore on the horizon. We might just have yet another Cold War on our hands here.
With Kindle for Mac, readers can take advantage of the following
Purchase, download, and read hundreds of thousands of books available
in the Kindle Store
Access their library of previously purchased Kindle books stored on
Amazon’s servers for free
Choose from 10 different font sizes and adjust words per line
Add and automatically synchronize bookmarks and last page read
View notes and highlights marked on Kindle, Kindle DX, and Kindle for
Read books in full color including children’s books, cookbooks, travel
books and textbooks
Several features will be added to the Kindle for Mac app in the near
future, including full text search and the ability to create and edit
notes and highlights. Kindle for Mac is available to customers around
the world as a free download. To download the free app, visit www.amazon.com/kindleformac.