Can you believe that Justin Long and John Hodgman have been trading
blows on Apple's "Get a Mac
" ad campaign for 4 years now? Believe it or
not, the series began way back in 2006, and even today each new spot
demands the attention of the public (and usually gets a laugh or two).
Not all of them seem perfectly fair or entirely truthful, but hey, it's
an advertisement after all!
In a recent interview with the "Mac owning" Justin Long (both own Macs
in real life, as sad as that is to swallow), one of the questions he
had to answer surrounded those very ads. It's been awhile since anyone
has seen a new version, and now we get the impression that it may be
forever before we see the next one. Yes, forever. As Apple embarks on a
new phase in their domination of all things consumer electronics, the
need for those ads seems to be decreasing. The "halo effect" is
wrapping iPhone, iPod and iPad buyers into the Mac universe, and the
advertising sort of happens automatically.
knows they'll have a tougher time banging on Windows now
that Vista is history, so we're guessing that has a lot to do with the
presumed decision to can the ad series as well. Below is the question
along with Justin's full response. It's sad to think that we may never
see these two exchange blows on the air anymore, but who knows, maybe
their next challenge will be arguing over which tablet is better, the
iPad or whatever John uses these days.
AVC: what’s the status on those Apple commercials?
JL: You know, I think they might be done. In fact, I heard from John, I think they’re going to move on. I can’t say definitively, which is sad, because not only am I going to miss doing them, but also working with John. I’ve become very close with him, and he’s one of my dearest, greatest friends. It was so much fun to go do that job, because there’s not a lot to it for me. A lot of it is just keeping myself entertained between takes, and there’s no one I’d rather do it with than John.