Justin Long Hints At Demise Of Apple's "Get A Mac" Ad Series - HotHardware
Justin Long Hints At Demise Of Apple's "Get A Mac" Ad Series

Justin Long Hints At Demise Of Apple's "Get A Mac" Ad Series

Can you believe that Justin Long and John Hodgman have been trading blows on Apple's "Get a Mac" ad campaign for 4 years now? Believe it or not, the series began way back in 2006, and even today each new spot demands the attention of the public (and usually gets a laugh or two). Not all of them seem perfectly fair or entirely truthful, but hey, it's an advertisement after all!

In a recent interview with the "Mac owning" Justin Long (both own Macs in real life, as sad as that is to swallow), one of the questions he had to answer surrounded those very ads. It's been awhile since anyone has seen a new version, and now we get the impression that it may be forever before we see the next one. Yes, forever. As Apple embarks on a new phase in their domination of all things consumer electronics, the need for those ads seems to be decreasing. The "halo effect" is wrapping iPhone, iPod and iPad buyers into the Mac universe, and the advertising sort of happens automatically.



Also, Apple knows they'll have a tougher time banging on Windows now that Vista is history, so we're guessing that has a lot to do with the presumed decision to can the ad series as well. Below is the question along with Justin's full response. It's sad to think that we may never see these two exchange blows on the air anymore, but who knows, maybe their next challenge will be arguing over which tablet is better, the iPad or whatever John uses these days.



AVC: what’s the status on those Apple commercials?

JL: You know, I think they might be done. In fact, I heard from John, I think they’re going to move on. I can’t say definitively, which is sad, because not only am I going to miss doing them, but also working with John. I’ve become very close with him, and he’s one of my dearest, greatest friends. It was so much fun to go do that job, because there’s not a lot to it for me. A lot of it is just keeping myself entertained between takes, and there’s no one I’d rather do it with than John.
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We probably wont see these again, until they make fun of it on Mad TV in ten years. Then you will see them do a comeback tour when Justin is like 45 or so:P

I am still waiting for the Next Galaxy Quest.

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I doubt we'll see that Tom - MadTV was cancelled in 2008. Besides, who wants to see a 12 minute parody of a 30 second advert? LoL! :)

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It's surprising to see them go. I wouldn't of guessed that products like the iPhone and iPad would bring them into the Mac universe. Still...

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TaylorKarras:

It's surprising to see them go. I wouldn't of guessed that products like the iPhone and iPad would bring them into the Mac universe. Still...

 

Really? Why did you think the Mac became so popular? I'm pretty sure this Mac craze began with the iPod and the famouse "Silhouettes" commercial where people were dancing around with their white iPod and white earbuds. It got the mass consumer to go into the Apple store and onto the Apple website. Then Apple has a chance to introduce consumers to other products.

 

By the way, I thought these commercials were great. Even though I will probably never buy a Mac. But I can appreciate them from a marketing perspective.

 

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Yeah, I thought that the commercials were basically marketing genious. 

And I wasn't aware that Justin had more movies in production, I'll have to check in on that. 

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Can you believe that Justin Long and John Hodgman have been tradingblows on Apple's "Get a Mac" ad campaign for 4 years now? Believe it ornot, the series began way back in 2006, and even today each new spotdemands the attention of the public (and usually gets a laugh or two).Not all of them seem perfectly fair or entirely truthful, but hey, it'san advertisement after all!

Hell, 4 years? It really hasn't seemed that long. Every time they come on I intentionally watch them to see how much bullcrap is coming from it. I personally love how they make the Windows OS seem like a craptastic piece of work that has nothing but problems. And sure, to an extent that's right, but most of the problems people get are user errors. I'm just glad that with a Windows OS I can customize pretty much everything, and not have those training wheels. 

In a recent interview with the "Mac owning" Justin Long (both own Macsin real life, as sad as that is to swallow), one of the questions hehad to answer surrounded those very ads. It's been awhile since anyonehas seen a new version, and now we get the impression that it may beforever before we see the next one. Yes, forever. As Apple embarks on anew phase in their domination of all things consumer electronics, theneed for those ads seems to be decreasing. The "halo effect" iswrapping iPhone, iPod and iPad buyers into the Mac universe, and theadvertising sort of happens automatically.

The Halo Effect? Oh dear, I don't really want to tread into the disaster that was Halo 3. It's true though, Bungie has millions of faithful that will buy their games regardless of what it is. I mean....just look at Halo 3. I agree that Apple has the same influence, Steve Jobs has that Moses effect, for those who get the biblical reference. 

The only difference I see here, is that Apple is actually delivering semi-good products to their faithful customers. Not going up and down like a cosine graph. I don't know though, the iPad sure doesn't seem like the juggernaut that people want to think it is.

Also, Apple knows they'll have a tougher time banging on Windows nowthat Vista is history, so we're guessing that has a lot to do with thepresumed decision to can the ad series as well.

That's also true. Windows 7 is basically perfect. Strangely enough though, I'm running Vista and I've never had the problems that other people constantly claim about it. And I've been messing with my registry data for the three or four years that I've owned this machine for. I will admit that Vista is a memory hog, but that was fixed in windows 7, in fact, I think everything that was supposedly wrong with Vista was fixed in 7. 

AVC: what’s the status on those Apple commercials?


JL: You know, I think they might be done. In fact, I heard from John, I think they’re going to move on. I can’t say definitively, which is sad, because not only am I going to miss doing them, but also working with John. I’ve become very close with him, and he’s one of my dearest, greatest friends. It was so much fun to go do that job, because there’s not a lot to it for me. A lot of it is just keeping myself entertained between takes, and there’s no one I’d rather do it with than John.

Well, Justin still has his hollywood career right? I know he's had a pretty good run in some B movies over the past 10 years. I think he needs to get back to the studio and brush up on his acting. 

 

 

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Justin's actually got about four movies in production right now, including one with Drew Barrymore and Christina Applegate. Don't fret for him. :)

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WOW 4 years already... Time sure does fly!

I always liked watching these videos and watching then again from the above video is just great :D. I never saw that last one on before :). they had their time as a start :P

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Inspector...WOW 4 years already... Time sure does fly!

Yeah wait until you say WOW 40years already...Time sure does fly!

I cant belive its been since 1999 Justin started in GQ!

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The Apple commercials got them tons of attention and netted huge sales for them. There is nothing wrong with their marketing machine, and whatever they do next will most likely be clever. Devil

I enjoyed all of their ads throughout the years, and I think that they were partially responsible for lighting a quality control fire under Microsoft's hind-end.

Public corporate embarrassment runs deep and is a fine motivator, I think. Embarrassed

Now we have Windows 7 and that's good.

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Mr. Long has had both memorable and unmemorable roles over the years in film.  He was good in Accepted and Drag me to Hell.

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