Universal worked with Web design and marketing firm Big Spaceship to build the "Bourne" game, which is part of a promotional partnership with Google that did not involve any money changing hands.
The product placement -- a screen shot of a Google search -- emerged from the discussions between Universal and Google about the game but occurred in a scene that already called for an online search, studio executives said.
Google will promote the game through search results related to the film and through its millions of users' customized iGoogle home pages.
|HotHardware EVGA Tegra Note Tablet...||121|
|AMD A10 Kaveri APU Details Leaked||22|
|Critics Claim Porsche Carrera GT Paul...||21|
|Windows 8.1 Desktop Usage Inches Past...||20|
|Console Buyers Beware: Teen Gets...||13|
|2 Million Gmail, Facebook and Twitter...||11|
|Amazon PrimeAir Uses Unmanned Octo-Rotor...||9|