Universal worked with Web design and marketing firm Big Spaceship to build the "Bourne" game, which is part of a promotional partnership with Google that did not involve any money changing hands.
The product placement -- a screen shot of a Google search -- emerged from the discussions between Universal and Google about the game but occurred in a scene that already called for an online search, studio executives said.
Google will promote the game through search results related to the film and through its millions of users' customized iGoogle home pages.
|HotHardware’s Summer Gaming System...||383|
|Here's The Code To Receive 'The Sims 2...||29|
|Verizon Warns Unlimited 4G LTE Customers...||23|
|Google Seals Twitch Gaming Live...||22|
|Stanford Researchers Claim They Found...||15|
|Silent Power 'Copper Foam' Cooled PC...||15|
|Smart TVs Are Set To Completely Dominate...||14|