Intel Launches 'Discover The PC' Initiative
Technologies Specifically Designed to Provide Greater Access to Personal Computing
SANTA CLARA, Calif., March 30, 2006 – Intel Corporation today announced the "Discover the PC" initiative to make the benefits of PC technology more broadly available to people in developing nations. The initiative focuses on delivering products and technologies that are specifically designed to meet the unique needs of people in developing countries. The Discover the PC initiative supplements existing Intel programs in education, investments in local technology industry infrastructure and other ongoing efforts designed to encourage technology adoption around the world.
"Intel has long been working with local governments and organizations in developing countries to bring the benefits of personal computing to homes, schools and businesses," said Mark Beckford, general manager, Emerging Markets Platforms Group. "With Intel's focus on enabling the local PC industry infrastructure with tailored products, investments and partnerships, we believe we have been able to make a real difference in people's lives. The purpose of the Discover the PC initiative is to bring personal computing to citizens in developing countries that currently can't access or afford a personal computer."
As part of the initiative, Intel President and CEO Paul Otellini introduced today in Mexico a new fully-featured, high-quality, low-cost desktop PC platform available to first time computer users. The new PC design has an easy-to-use interface designed to introduce a new set of people to the world of technology for the first time. It is a small form-factor and energy efficient product suitable for dense living environments. It provides access to the full range of PC applications and experiences, that allow people to find new ways to learn, communicate, work and play.
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