And, well, that's that. First off the block, then on the block, and now off again. The drama that has surrounded Hulu in recent months came to an abrupt end this past week, as the company decided to "terminate the sale process" before it was ever truly near its logical completion.
The following is a joint statement from Hulu owners News Corporation, Providence Equity Partners, The Walt Disney Company and the Hulu senior management team:
holds a unique and compelling strategic value to each of its owners, we have terminated the sale process and look forward to working together to continue mapping out its path to even greater success. Our focus now rests solely on ensuring that our efforts as owners contribute in a meaningful way to the exciting future that lies ahead for Hulu.”
It's tough to read between the lines here. Did the owners honestly have a change of heart? Or was the buyer pool simply not what they hoped? Either way, it looks like Hulu's staying put for now, and so long as the shows keep coming, we're totally fine with that. Now, who's up for a little under the table bidding action?