Now that you've been sucked in and have grown hopelessly addicted to
Hulu, it looks like you may have to pay in order to continue getting
"your fix." Since its introduction, Hulu
has been free to end-users.
They simply logged on, selected a show, and enjoyed the stream (so long
as they watched the ads). It felt somewhat too good to be true, but
given the general push to consume content in atypical ways, we figured
it may just be the way of the future. Now, we get the feeling that we
may have made that assumption too soon.
According to a report at the Los Angeles Times, Hulu may only be
totally free for another month or so. Starting on May 24th, Hulu Plus
may become a reality. The story goes something like this: Hulu Plus
would require a $9.95 per month subscription fee, which would allow
viewers to watch shows older than the most recent five. Those who don't
want to pay can still see the most recent five episodes of any given
show on Hulu, so at least that's a bit plus.
Hulu had been making money since its inception, but obviously not
enough. Advertising revenues have remained strong, but the executives
at Hulu would prefer to bring in that money plus subscription fees, and
frankly, it'll take a change like this to convince consumers that all
content isn't just without any cost whatsoever. Hulu has yet to say if
these reports are true or false, but everything makes perfect sense.
We've heard rumors of of Hulu charging for access in the past, but only
charging the heaviest users seems like a nice compromise. It's better
than charging everyone for every piece of access, and so long as you
keep up-to-date on viewing, you won't really have a need to view the
Would you pay $10/month to enjoy all of Hulu? Would you ditch your cable company in order to do so?