We've seen that companies who actively listen and respond positively to their customers always end up winning. It's the companies that ignore the obvious feedback that end up having to worry. HTC is one of those companies who have gone out of their way in order to address some of the loudest concerns of their users. Most recently, that has involved the bootloader. Basically, a bootloader unlock will allow users to install any other ROMs and themes on their Android phone without screwing with anything else. Loads of companies forbid this, largely because they don't have time to deal with potential tech support calls that arise due to mods gone wrong.
But HTC's giving users the power. Starting next month, HTC
will be bringing bootloader unlock capabilities to their newest phones. The company has claimed that the goal is to end up getting this onto all of their phones, but it's a complex process that requires a good bit of effort to get right. That said, the HTC Sensation, Sensation 4G and EVO 3D are first in line, with others to follow in the fall. Below is the full letter published by the handset maker:
We wanted to provide an update on HTC’s progress with bringing bootloader unlocking to our newest phones. We know how excited some of you are for this capability, and we’ve put significant resources behind making this change as soon as possible. While we wish we could flip a simple switch and unlock all bootloaders across our device portfolio, this is actually a complex challenge that requires a new software build and extensive testing to deliver the best possible customer experience.
We’re thrilled to announce today that software updates to support bootloader unlocking will begin rolling out in August for the global HTC Sensation, followed by the HTC Sensation 4G on T-Mobile USA and the HTC EVO 3D on Sprint. We’re in the testing phase for the unlocking capability now, and we expect it to be fully operational by early September for devices that have received the software updates. We'll continue rolling out the unlocking capability over time to other devices as part of maintenance releases and new shipments.
HTC continues its commitment to unlocking bootloaders and supporting the developer community. Because of the importance of this community to us, please expect an update on this about every few weeks as we make progress toward launch. Thank you for your patience and continued support!