Not really. But Google has pioneered the business model of giving away a service for the privilege of showing you a small advertisement. They think the time is about right for cell phones to do the same.
Most advertising is mildly annoying. But perhaps we wouldn't mind it so much if we got something out of it. Maybe someday all our stuff will be free if we just put up with being annoyed. It worked for Kevin Federline -- for a while.
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