aren't exactly Microsoft and Apple, but it's getting that way. These days, Google and Apple are looking like more and more like rivals, mostly because the two are grasping for the same market share in a break-out market. That said, Microsoft has the primary PC market locked down, with over 90% of the worldwide market share and it's unlikely that Apple will ever truly overtake Microsoft in that respect.
But in the mobile and handset OS markets, Apple and Google are aiming for the same group of consumers in a lot of ways. Apple's Steve Jobs hasn't taken to kindly to Google's advances, particularly considering the iPhone versus Android battle. Apple tends to think that Google came up in their business and tried to take over; not that there's anything wrong with that either way, but that's just Steve Jobs for you. But at a recent media/tech event in Idaho, Google's own Eric Schmidt confessed that he sees things differently.
He was quoted as saying that both companies "still have important partnerships in various businesses, and stressed that the market was big enough for both Google's Android and Apple's iPhone to be successful." Co-founder Larry Page also said that Google "had been working on Android a very long time, with the notion of producing phones that are Internet enabled and have good browsers and all that because that did not exist in the marketplace." He even stated that Jobs' assessment was "a little bit of rewriting history," which Jobs couldn't react to as he wasn't attending the event.
Honestly, the bitter competition between the two is good for business. iOS 4 and Android
2.2 are incredible operating systems, and with both trying to scale to the top, it's a nice outlook for consumers. In related news, Google said that Chrome OS was still on track for a release this year, and since there are only six months left, it's pretty safe to assume that we'll be seeing Chrome OS-based machines before Christmas. Better still, Chrome OS could reportedly end up on Tablet PCs eventually, which would definitely rival Apple's iPad. Talk about fueling the fire.