Google Now Requiring Manufacturers To Brand Devices “Powered By Android”

Yes folks, that is Android running on your Samsung Galaxy S5. The same is true of the HTC One M8. Of course, you already knew that -- and that probably played a big role in your decision to buy your device -- but in case you had any lingering doubt, you'll notice that both handsets make it a point to say "Powered by Android" during boot.

This appears to be a new requirement by Google as part of its Google Mobile Services agreement for Android phones. According to, the mandate must be followed in order to have access to Google Play. Other sources on the web say it's also required for access to first-party Google services like the native Gmail app. Not only must the "Powered by Android" tagline appear on new handsets, Google even has a set of guidelines pertaining to where it's supposed to appear.

Powered by Android

It's not clear why the policy has suddenly been put in place, though we can surmise it's an attempt by Google to get the Android name out there more than it already is. Google might also be looking to remind users that their device is running Android even if it's so heavily skinned and customized that you can hardly recognize the OS..

Google isn't asking a lot here, just a bit of specific branding during the boot up process. It will be interesting to see if the same policy extends over to tablets, especially ones that dual-boot with Windows.
TwoFaceTony 8 months ago

I really don't mind android being in Samsung because Samsung is my first choice over apple

Dave_HH 8 months ago

I'm surprised this wasn't a requirement all along, though it does sort of fly in the face of the "open source" philosophy of the OS.

DustinMaxfield 8 months ago

I like that they are making this a standard. It needs to be readily recognized by the population. It's like a seal of quality or a guarantee. However, I disagree that this goes against "open source" philosophy. It isn't making anything proprietary, it is just making it all readily recognizable. Many distributions of Linux all use the same logo, so that it can be recognized by consumers.

JefferyPruett 8 months ago

The surprise has just hatched out the cracker jack box to see the light

MeenaRagheb 8 months ago

Google has the right to do what they want with their OS, and this is such a small requirement that they are telling the manufacturers. I know people that are confused with their S4 that they think they have a Samsung OS and it is not from Google or that it is Android because of how heavily skinned it is.

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