Google: Don't Be Evil -- For A While

Google's unofficial motto is "don't be evil." It's an ambiguous, almost loopy thing to say. But when you get on that high horse, people expect you to ride it. Users have interpreted the motto all sorts of ways, and in the Internet world it's come to be mean: don't be like a real live business and assault me with advertising. But Google is a real live business, and it's striving to make money any way it can. Now they've decided to end the practice that made them the industry leader in websearch in the first place: instead of a chaste, text-only format, they're going to put video advertising on the results pages of their searches.

 At first, users will barely notice the change because the videos will not be immediately obvious. Ads with accompanying videos will have a small button with a plus sign. Google has increasingly used the plus icon to indicate that certain information — such as a map — can pop up on a search results page. Users that click the plus button on an ad will see a small video player that shows a commercial, movie trailer or other clip.

Ms. Mayer said, however, that the company would explore adding small thumbnail photos to the video ads as well. And a spokesman said the company is considering testing other formats that may include ads with images. But it is taking a delicate approach.

“We don’t want all sorts of video and banner ads all over the site all the time,” Ms. Mayer said. “People who advertise a movie want to show a trailer. Why shouldn’t they have the same format we use for search results and have a little plus box that says watch the trailer?”

Google is just seeking to monetize their market share. That's not "evil." But then again, claiming you were somehow morally superior to your competitors brings some responsibilities. Google claimed their competitors were evil, and now they're just like them. But then again, one suspects they always were.


Tags:  Google, googl, GOOG, ile
Comments
recoveringknowitall 6 years ago

Advertising is everywhere and in it's abundance is unavoidable.

~We interrupt this commercial to bring you content~ lol

methious 6 years ago

 Lets be thruthful though advertising pays for the web, drives it's expansion, funds it's development, and with out it wouldn't exist.  I don't mind a few ads here and there, heck I don't mind ads all over the place.  After a while your mind just filters them out. That and the add on for Firefox called Adblock.  Yes

recoveringknowitall 6 years ago

[quote user="methious"]Lets be thruthful though advertising pays for the web[/quote]

And mass media at large.

 

methious 6 years ago

 How Ironic! I just got snail mail telling me my dishmail account through dishnetwork is converting to a Google homepage, and the mail will be the same email but handled through Gmail.  The nerve of them they didn't even ask me. Indifferent

Kamrooz 6 years ago

[quote user="methious"]

 Lets be thruthful though advertising pays for the web, drives it's expansion, funds it's development, and with out it wouldn't exist.  I don't mind a few ads here and there, heck I don't mind ads all over the place.  After a while your mind just filters them out. That and the add on for Firefox called Adblock.  Yes

[/quote] 

You read my mind ^_^...::strokes his ad-block plugin::.

You might want to try NoScript also...It blocks all scripts from every website. When you go to a new website that you want to visit..you just need to clikc the icon and choose which you want to allow. It saves me a lot of trouble when it comes to spyware and such. As well as stopping adds by restricting the scripts to load pointing to that addy. It requires a little manual labor when you visit a new web page with a script, but it's worth it to me. Once you set allow though, it saves it, so you won't be bothered by it in the future. 

vicaphit 6 years ago

As long as you have to click the link to make the video load I have no problem with it.  Some of us are still in underdeveloped regions without access to anything over 56k internet, and if google makes you load videos to use the service, I will have to find something else.

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