John Sculley, an American businessman who once served as Chief Executive Officer (CEO) of Apple
, has some advice for his former employer. The way Sculley sees it, Apple needs to "dramatically rethink" things and forge ahead with a low-cost iPhone
model for emerging markets.
"Apple needs to adapt to a very different world," Sculley told Bloomberg
in an interview. "As we go from $500 smartphones to even as low, for some companies, as $100 for a smartphone, you've got to dramatically rethink the supply chain and how you can make these products and do it profitably."
Sculley's not just speaking as an ex-Apple chief. He also served as President of PepsiCo from 1970-1977 before becoming an Apple boss, a position he held onto until leaving the company in 1993. At one point, he was the highest-paid executive in Silicon Valley, earning $2.2 million in 1987. As he notes on his website
, Sculley has "been there, done that" and is more than willing to speak about his experience.
It was rumored earlier this month
that Apple was indeed building a lower cost iPhone model to compete with Android. It was said the new iPhone would look similar to the iPhone 5, but with a "different, less expensive body," most likely constructed of polycarbonate plastic.
Apple's Phil Schiller tried to debunk the rumor
, stating that lower cost iPhones would "never be the future of Apple products."