When multiple companies are selling essentially the same product under their respective brand names, they have to try every way possible to sway buyers. In the case of EVGA
’s version of the GeForce GTX 690
graphics card, the latest ploy is something shiny--an LED controller utility that lets you adjust the brightness of the “GeForce GTX” logo on the card itself.
Whenever you actually get your hands on your own EVGA GeForce GTX 690, you can download the utility and use it to increase or decrease the brightness of the logo. If you employ EVGA’s Precision X overclock tool, you can set the brightness to automatically adjust up or down based on what’s happening with a number of different factors such as GPU utilization or frame rate. An example EVGA gave in a forum post
(where, incidentally, you can also download the tool) is that if your GPU utilization is at 59%, the brightness will also be 59%.
Yes, it’s kind of gimmicky, but if you’re dropping a thousand bucks on a graphics card, you might as well get some nifty extras, right?