EA Discontinues Online Pass Program on Negative Player Feedback - HotHardware
EA Discontinues Online Pass Program on Negative Player Feedback

EA Discontinues Online Pass Program on Negative Player Feedback

Game publishers have been looking for ways to get in on the second-hand game market, but none have found a way that sits well with gamers just yet. Electronic Arts is throwing in the towel on its latest attempt, Online Pass, which generally charged gamers a fee to activate a game’s multiplayer content when they bought the game used. According to VentureBeat, EA is citing customer dissatisfaction as playing a role in the decision to cut the program.

Battlefield 3 by Electronic Arts
Games like EA's Battlefield 3 made use of Online Pass, which charged a fee for games to be re-activated on new systems.Image Credit: EA

It’s easy to see why EA is looking for ways to profit from second-hand game sales, and it’s a little surprising that customers reacted strongly enough to the Online Pass (which typically charged in the neighborhood of $10 for activation on used games) to convince the company to shut it down. It may be that this is also a goodwill-building move, given EA’s recent troubles with SimCity.
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Great to see them listening to their customers. Was this a big deal for someone like myself who typically buys games brand new? No, but I have friends who run into this annoyance quite often. So, great to see.

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Yaaaayyyy, They're finally listening... Hopefully they apply this to everything else they do and get some reformation

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