What's this? A new Google
application, but for Android
? No? For iPhone
? It's a pretty crazy thing to understand, so hang with us here. A couple of years back, Google acquired a company by the name of Slide, and before this week, there had really been no mention of how the company would be sliding into Google's grand plan. But now, it seems the company has quite a bit to do with mobile applications, and Disco looks to be the first launch from them.
Disco will be launching initially as an iOS application, which is certainly ironic. A Google subsidiary launching an app for a rival platform before Android? Definitely odd. But it's possible that Slide had already invested heavily in iOS development, and given the huge user base, Google still stands to gain some serious market share here. No need to hold grudges when you can appeal to multiple platforms, right?
Disco is a group texting service that basically allows multiple users to text around to one another. Think of it like a group Twitter account, where only a select group of people receive the messages. But of course, instead of Tweets, these are texts. You can currently register for a Disco group texting number in order to get things started, and if you have a school project or a group of colleagues you need to frequently contact as a group, this looks like a solid option.
The app itself is for iPhone, but it's important to note that anyone can take advantage so long as they register and have a text-capable phone. Early reports on the app itself indicate that things are crashing pretty regularly, but you can always just sign up on the website itself. Something tells us it's only a matter of time before all of this group communication / social networking is wrapping into a single, overriding service...